Top Fresh Produce Commodity Profiles

Apples
77% of consumers decide they are going to buy apples before they go shopping.

Asparagus
Almost 1/3 of consumers who bought asparagus were higher income earners. 

Avocado
eaters are picky, 56% of consumers prefer to pick out avocados based on shape, color, or texture.

Bananas
60% of consumers commonly describe bananas as affordable.

Berries
Almost 40% of consumers describe berries as healthier than other produce.

Cantaloupe and Melons
More than half of consumers say knowing when melons are in season will motivate them to purchase.

Cherries
Consumers aged 60 and older reported buying cherries more frequently than younger consumers.

Citrus
When consumers want to boost their immunity, they choose citrus 40% of the time.

Cucumbers
73% of consumers reported that they use cucumbers as an ingredient in salad.

Grapes
65% of consumers are more likely to consume grapes then other fresh produce because of the little to no prep.

Lemons and Limes
The consumption of lemons have been increasing in recent years.

Lettuce
Almost 45% of consumers say that lettuce is a household staple.

Mangoes
Consumers of mangoes are usually younger, with 1/3 of consumers being between 30-39 years old.

Mushrooms
65% of consumers say consumption of mushrooms is driven by their ease to cook with.

Onions
Onions are described as a household staple by almost 60% of consumers.

Oranges
62% of consumers eat oranges for their nutritional benefits such as vitamins and minerals.

Peppers
70% of consumers prefer to purchase in bulk while being able to choose their individual pieces.

Potatoes
61% of consumers say their consumption of potatoes is driven by their ease to cook.

Strawberries
The most frequent purchasers of strawberries are older consumers, with around 60% of 60+ year olds purchasing strawberries.

Tomatoes    
80% of consumers said tomatoes are a staple ingredient. 

Watermelon
46% of consumers said they bought watermelon in the last year.