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United Fresh Webinar Series

The United Fresh Webinar Series will present programs designed to help your company manage complex business issues.  Presentations will be led by subject matter experts, with ample opportunity for questions and answers.  Webinars are free for United Fresh members and $100 for non-members.

Upcoming Programs 

Important Week For Produce Industry: Immigration and Farm Bill Votes Expected
Monday, June 18 at 2:00 pm ET (11:00 am PT)
Key congressional votes are expected on both immigration reform and the reauthorization of the Farm Bill. Join the United Fresh Government Relations team in a one-hour webinar on Monday, June 18 at 2:00 pm ET  and be in the know as we enter this pivotal week for our industry in Washington! We will give you the most up to date assessment of the legislation the U.S. Senate and U.S. House of Representatives are considering on two of the most important policy issues impacting the fresh produce industry.


Past Webinar Recordings

ELD – What to Know! (Recorded 5/16/18)
The Federal Motor Carrier Safety Administration extended the waiver from ELDs, thus allowing those transporting Agricultural Commodities to use paper Records of Duty Status as long as certain criteria are met. The basis for this waiver relates directly to new proposed guidance that will surely add flexibility to those transporting agricultural commodities. Confused? You are not alone! This new change coupled with current exemptions to the HOS that are often underutilized, will bring clarity to what the future holds for transporting Agricultural Commodities and Farm Supplies.

Join expert John Seidl, VP of Risk Services for Reliance Partners, for a casual conversation focused on answering your questions. John has over 20 years of experience specializing in FMSCA regulation and is the authority on their effect to both shippers and carriers. After John’s presentation we will turn it over to you for a lengthy Q&A. View a recording of the webinar.

The Buzz on Blockchain (Recorded 4/30/18)
Feeling left out because everyone’s talking about blockchain and you’re still not clear on what it means to you? Join two experts for a casual conversation focused on answering your questions. Thomas Burke, Food Traceability Scientist with the Global Food Traceability Center and Raja Ramachandran, CEO of will each spend a few minutes giving an overview of blockchain before turning it over to you for a lengthy Q&A. View a recording of the webinar.

Employee Recruitment & Retention Success Strategies (Recorded 3/28/18)
Today’s produce companies are navigating labor shortages and talent gaps, as well as preparing to develop succession plans for the future management of their businesses.  During this webinar, you’ll learn from Kristin Reid, Vice President, MIXTEC, how to recruit, train, and more importantly retain top performers at all levels of your organization. View a recording of the webinar.

Preparation and Prevention: Cybersecurity for the Produce Industry (Recorded 2/27/18)
Whether your personal email has been hacked, your company Facebook compromised, or your automation system put into hibernation, cyber security is a real and omnipresent threat today. Prepare for the worst case scenario by learning how to identify the vulnerabilities in your operations. This program was presented by Donald Robinson, Chief Technology Officer for Defense, CSRA.  View a recording of the webinar.

FSMA Farm vs. Facility Update (Recorded 1/24/18)
Hear the latest information on the FSMA Farm vs. Facility issue and recent updates from FDA from Dr. Jennifer McEntire. This program is hosted by the Food Safety & Technology Council. View a recording of the webinar.

FSMA Ag Water Webinar (Recorded 10/10/17)
Now that FDA has made several announcements related to the Ag water testing provision, including delaying implementation of that part of the rule and identifying several test methods that are “scientifically valid” and “at least equivalent to the method of analysis in § 112.151a,  join Dr. Jennifer McEntire, United Fresh VP of Food Safety and Technology for an insiders perspective. Dr. McEntire discussed FDA’s ag water extension timeline, the new and equivalent test methods and what this means for your operations. View a recording of the webinar.