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Produce Sales Training

The Sales Training You’ve Been Looking For!

2020 Dates Coming Soon | TBD Location

Schedule at a Glance

Coming Soon.

Produce Industry Sales Training Overview

This course is designed specifically for sales professionals in the produce industry who are new to the industry or have a few years of experience and want to further their expertise. Attendees learned basic key objectives such as how to identify customer needs, how to engage customers, and how to close a sale.

The 1.5 day customized course will be highly interactive, covering topics such as:

  • How to identify customer needs
  • How to engage the customer early in the process
  • How to match products, benefits and needs
  • How to overcome objections
  • How to close

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Advanced Sales Training Overview

This course is designed for an advanced sales professional in the produce industry seeking to expand on their current business development skills.

The actionable takeaways over the 1.5 day training covered how to:

  • Close more SALES
  • Increase your perceived VALUE to your produce buyers (retail and foodservice)
  • Build stronger, more productive RELATIONSHIPS with produce buyers
  • Develop a more CONSULTATIVE SELLING approach

After the training concluded, instructor Buck Jones followed up individually with each class member to discuss successes and challenges. This continuation of the learning experience will help to drive home sales tactics in the real-world environment, providing value well beyond the classroom!

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Registration Details

Produce Industry Sales Training

  • Member Rate – $1,500
  • Non-Member Rate – $1,850
  • Group Discount** (send more than one!) – $1,250

Advanced Sales Training*

  • Member Rate – $2,000
  • Non-Member Rate – $3,000
  • Group Discount** (send more than one!) – $1,750

* Advanced Sales Training offers instructor follow up to help with implementation of sales techniques.

**Group Member Discount

Whether you want to send 2 folks to one of the courses, or one to each, take advantage of a group member discount rates listed above!

Hotel & Travel

The training will take place at the San Diego Convention Center in conjunction with United Fresh Convention and Expo. We have room blocks set up at multiple San Diego hotels through our housing provider onPeak. It will be your responsibility to get to and from the convention center for training. 

For more information on the Produce Sales Training Program, contact Amanda Griffin, Vice President, Education & Program Management, at 202.303.3412.