Retail Conference
Transformative Changes at Retail
What They Mean for Produce by Circana
Shoppers Remain Hyper Aware of Food Spending as Grocery Retail Inflation Continues
95% of April shoppers are concerned about food cost inflation , 2 % higher than February results and 1% higher than March results
40% of shoppers more conscious of using up fresh foods before they go bad
76% of shoppers have noticed “shrinkflation” and say it has impacted their shopping behavior. 25% decided not to buy a product due to size/price value equation
46% of shoppers reported focusing on specific pre-planned items when grocery shopping. Stock up sized trips down across departments Produce and Deli seeing +2pts share increase from quick trips