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United Fresh Convention

United Fresh 2018
June 25-27, 2018 | McCormick Place

Produce innovation starts at United Fresh. Showcasing the most creative new produce items and fresh food trends, cutting-edge tools and technology, business-to-business meeting suites, an expert consultation center, new produce awards and industry-leading education, United Fresh IS produce innovation. 

See What Happened in 2016

MKT Banner

The United FreshMKT Expo has been the fastest growing segment of the United Fresh event in Chicago, as retailers, wholesalers, foodservice companies and new channel buyers explore the latest in fresh produce innovation. Attendees will now find a new Organic Produce Showcase, featuring new products and a highlighted presence for organic providers. In addition, new features will focus on prepared meal solutions, convenient snack items, fresh juices, salsas, soups and dips, and much more. Prior to the expo, the FreshMKT Conference will be designed specifically for produce and fresh foods buyers, executives and trading partners across all retail and foodservice channels. 

Learn More About Exhibiting

Building on a deep footprint in the fresh-cut processing sector, the United FreshTEC Expo is designed to highlight the most innovative technologies coming to our business from farm to table. Breakthrough innovations in mechanical harvesting, robotics, packing and packaging, and more will be featured in the FreshTEC Expo. Attendees also will find a new Food Safety Pavilion featuring the latest technologies to help companies comply with the myriad of regulations under the Food Safety Modernization Act (FSMA). The FreshTEC Conference program will be designed specifically for operations executives and managers looking to understand new technology solutions that are available now, but also to look beyond at the visionary innovations on the way.

Learn More About Exhibiting

Four Shows With One Ticket
The power of partnership allows all attendees to purchase one expo ticket and gain admission to four co-located shows – United FreshMKT Expo, United FreshTEC Expo, Global Cold Chain Expo and International Floriculture Expo. Together, attendees can visit more than 700 exhibitors displaying the newest innovations in fresh foods, produce and floral products; new technologies to develop and merchandise those products; and technological solutions to ensure quality control throughout the cold chain from field to table.

Also new this year, all four shows will host a Joint Opening General Session on Wednesday morning before the expos open. All attendees and exhibitors will be welcome to attend the opening general session, without an additional educational package. United Fresh and its co-location partners attracted more than 7,500 attendees in 2016.

All-Access Value for Attendees and Exhibitors
Exhibitors and attendees who register for the 2017 United Fresh All-Access Package will maximize the value of their show participation, adding networking sessions and special events that facilitate interaction with key customers, colleagues and suppliers. The All-Access Package will include United’s traditional Opening Night Reception on Tuesday, as well as the Retail Foodservice Celebration Dinner on Thursday honoring outstanding retail produce managers and innovative chefs across the industry. In between, visitors will enjoy morning general sessions, the annual Women in Produce Reception, and access to all four expos held concurrently at McCormick Place.

For more information about participation in the United FreshMKT or United FreshTEC expos, contact John Toner at 202-303-3424.