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United Fresh Announces Staff Changes to Grow New Foundation, Enhance Member Service

Oct 07, 2014

WASHINGTON, DC – The United Fresh Produce Association President and CEO Tom Stenzel announced today several staff promotions to create strong team alignment to enhance service to its members.

Victoria Backer is promoted to Executive Vice President of the association, with a mandate to lead the association in all aspects of organizational development, management and operations. Ms. Backer will have several key areas of responsibility, including staff and organizational development and volunteer leadership development. She will also lead the new United Fresh Start Foundation and its mission to increase children’s access to fresh fruits and vegetables.

In supporting our new United Foundation, Andrew Marshall is promoted to Director, Foundation Programs & Partnerships. Mr. Marshall has been very effective in building United’s Let’s Move Salad Bars to Schools initiative and its school foodservice programs, and will now lead these efforts for the new Foundation. Dr. Lorelei DiSogra will continue her collaboration with Backer and Marshall as United’s nutrition policy leader in the public health and policy community. In addition, United Fresh Vice President Jeff Oberman will add to his current portfolio in trade relations, working with Backer in fundraising to help grow the Foundation and member involvement.

Miriam Wolk will become Vice President, Member Services, adding direct program responsibility to her membership recruitment and retention portfolio. She will drive member engagement in United’s core programs such as the Produce Industry Leadership Program, Cornell Produce Executive Development Program, USDA Inspection Training, Retail Managers and Foodservice awards, convention education programs, and more.

John Toner will now lead United’s multi-disciplinary staff team that works on the United Fresh convention as Vice President, Convention and Industry Collaboration. As United’s partnerships with the Food Marketing Institute, the International Floral Exposition, and potentially new partners expand, John will coordinate collaborative efforts to better serve United Fresh members.

“Congratulations to these team leaders on their increasing responsibilities to deliver the highest possible value to our members,” Stenzel said. “These new assignments will further enable United’s talented staff to enhance and expand their service to the association in many key areas as they work to foster innovation and growth for our members.”

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Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. And, through these endeavors, we unite our industry with a common purpose Рto build long-term value for our members and grow produce consumption. For more information, visit www.unitedfresh.org or call 202-303-3400. 

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