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Supermarket Guru to Showcase Hottest 2015 Food Trends at Midwinter Leadership Forum

Dec 01, 2014

WASHINGTON, DC – Attendees at United’s Midwinter Leadership Forum will have a front row seat to examine the hottest trends shaping the 2015 food and retail landscape from renowned food industry expert Phil Lempert, known as the Supermarket Guru®.

Lempert, a well-known expert analyst on consumer behavior and food marketing trends, will be the keynote speaker at the Keynote Leadership Breakfast, part United’s Midwinter Leadership Forum. The forum takes place January 13-15, 2015 at La Quinta Resort in Palm Springs, CA.

Lempert has a 20-plus year career as the food trends editor and correspondent for NBC News’ Today show, as well as regular appearances on ABC’s The View, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, and local television programs throughout the country.

He is the founder of, a site visited annually by more than 9 million consumers, and the founder and editor of The Lempert Report, Food, Nutrition & Science, the Facts, Figures & the Future, and The Food Journal. He is a contributing editor for Supermarket News, as well as a regular columnist for The Chicago Sun-Times, Huffington Post and Celebrity Cooking Magazine.

“Phil has his finger on the pulse of the food industry,” said Tom Stenzel, United’s President & CEO. “His insights are based on strong research, but also on decades of immersing himself in the food and retail industries. Add to that, his dynamic presentation style will make this an event not to be missed.”

In addition to the Keynote Leadership Breakfast, the Midwinter Leadership Forum also features United’s annual Produce Legends Dinner on Tuesday evening January 13, this year honoring Mike Cavallero, retired President of North American Tropical Fresh Fruit for Dole Fresh Fruit Company. The day begins with the annual United Fresh Start Foundation Golf Tournament at the famous PGA West Stadium course, raising funds to support increased children’s access to fresh fruits and vegetables. The Midwinter Leadership Forum is also the gathering spot for meetings of hundreds of industry leaders who serve on United’s volunteer boards and councils.

Registration for the Produce Legends Dinner, Foundation golf tournament, and keynote breakfast is available to all members of the produce industry, offering a tremendous business networking event for produce and retail companies across the supply chain. More information about the events, registration and special hotel rates through December 12 can be found at


Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. And, through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption. For more information, visit or call 202-303-3400.

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