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Marketing & Merchandising Resources

Welcome to the United Fresh Produce Marketing & Merchandising Resource Page!

This page offers a range of resources of interest to Produce Marketing, Merchandising and Packaging industry members, including United Fresh publications, whitepapers, articles and presentations, as well as events and webinars developed by industry peers, and more.

PRODUCE MARKETING & MERCHANDISING COUNCIL:

The Produce Marketing & Merchandising Council draws upon the expertise of both produce marketers and those who are merchandising produce directly to consumers, bringing together these important partners across the supply and demand chain to develop educational resources and tools to enhance industry success, including the annual BrandStorm™ conference. 
 
View Council Roster
 
If you have any questions about the council, contact Mary Coppola, council staff liaison, at 202.303.3425.

MARKETING CONFERENCE:

Preparing for the Storm: A BrandStorm Preview – February 24, 2021 at 3:00 pm EST

This year’s marketing forecast is calling for a BrandStorm. Whether your end customer is the produce consumer, or another produce industry business, United Fresh’s BrandStorm should be on your radar. Come learn what you can expect from the industry’s signature marketing event, taking place virtually March 9-11. This preview webinar will explore the topics to be discussed, introduce speakers and their companies and give you a better understand of how you and your marketing team will benefit from attending.

Registration is complimentary for United Fresh members and non-members to participate.

Register for Free

BrandStorm™ Conference – March 9-11, 2021 

Developed by the United Fresh Produce Marketing & Merchandising Council, BrandStorm™ has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of brand development, content creation, managing the creative process, segment marketing channels, tools, analytics and much more.

Learn More

United Fresh Publications & Resources: