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Marketing & Merchandising Resources

Welcome to the United Fresh Produce Marketing & Merchandising Resource Page!

This page offers a range of resources of interest to Produce Marketing, Merchandising and Packaging industry members, including United Fresh publications, whitepapers, articles and presentations, as well as events and webinars developed by industry peers, and more..

PRODUCE MARKETING & MERCHANDISING COUNCIL:

The Produce Marketing & Merchandising Council draws upon the expertise of both produce marketers and those who are merchandising produce directly to consumers, bringing together these important partners across the supply and demand chain to develop educational resources and tools to enhance industry success, including the annual BrandStorm™ conference. 
 
View Council Roster
 
If you have any questions about the council, contact Mary Coppola, council staff liaison, at 202.303.3425.

BRANDSTORM:

Developed by the United Fresh Produce Marketing & Merchandising Council, BrandStorm™ has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of brand development, content creation, managing the creative process, segment marketing channels, tools, analytics and much more.

Learn More

PRODUCE MARKETING WEBINAR SERIES:

Developed by the United Fresh Produce Marketing & Merchandising Council, this year’s webinar series provides timely exploration of marketing and merchandising topics relevant to the day-to-day responsibilities of fresh produce marketers.

  • Working with Trade Media
  • Nutrition Labeling
  • Experiential Marketing
  • Statistics of Sampling
  • Preparing Your Team for On-Site Success (Exhibitor focused)
  • Marketing Analytics
  • Investing in In-House Marketing Talent
  • Storytelling
  • Merchandising
  • Sales & Marketing Team Dynamics

United Fresh Publications & Resources:

Marketing, Merchandising & Sales