Marketing & Merchandising Resources

Welcome to the United Fresh Produce Marketing & Merchandising Resource Page!

This page offers a range of resources of interest to Produce Marketing, Merchandising and Packaging industry members, including United Fresh publications, whitepapers, articles and presentations, as well as events and webinars developed by industry peers, and more.

Coronavirus/COVID-19 Resources for the Marketing and Merchandising Community

In these unprecedented times, we’ve created an aggregate of coronavirus/COVID-19 resources to help the fresh produce industry and supply chain partners address commonly asked questions, and resources that can help keep you and your business informed.

CORONAVIRUS: FRESH PRODUCE INDUSTRY RESOURCES

PRODUCE MARKETING & MERCHANDISING COUNCIL:

BRANDSTORM:

Developed by the United Fresh Produce Marketing & Merchandising Council, BrandStorm™ has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of brand development, content creation, managing the creative process, segment marketing channels, tools, analytics and much more.

Learn More

PRODUCE MARKETING WEBINAR SERIES:

Developed by the United Fresh Produce Marketing & Merchandising Council, this year’s webinar series provides timely exploration of marketing and merchandising topics relevant to the day-to-day responsibilities of fresh produce marketers.

• Working with Trade Media
• Nutrition Labeling
• Experiential Marketing
• Statistics of Sampling
• Preparing Your Team for On-Site Success (Exhibitor focused)
• Marketing Analytics
• Investing in In-House Marketing Talent
• Storytelling
• Merchandising
• Sales & Marketing Team Dynamics

United Fresh Publications & Resources: