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Marketing & Merchandising Resources

Welcome to the United Fresh Produce Marketing & Merchandising Resource Page!

This page offers a range of resources of interest to Produce Marketing, Merchandising and Packaging industry members, including United Fresh publications, whitepapers, articles and presentations, as well as events and webinars developed by industry peers, and more.

PRODUCE MARKETING & MERCHANDISING COUNCIL:

The Produce Marketing & Merchandising Council draws upon the expertise of both produce marketers and those who are merchandising produce directly to consumers, bringing together these important partners across the supply and demand chain to develop educational resources and tools to enhance industry success, including the annual BrandStorm™ conference. 
 
View Council Roster
 
If you have any questions about the council, contact Mary Coppola, council staff liaison, at 202.303.3425.

MARKETING EDUCATION:

BrandStorm™ 

Developed by the United Fresh Produce Marketing & Merchandising Council, BrandStorm™ has been created to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of brand development, content creation, managing the creative process, segment marketing channels, tools, analytics and much more.

Access On-Demand

United Fresh Reimagine Conversations: Marketing Track

With multiple influences driving consumer decision-making, marketing has become more important than ever in increasing sales of fresh produce. During this 5-session series, hear from top marketing executives as they address the many marketing skills and functions needed to take your company to the next level. 

Sessions include:

  • Changing Opportunities in Experiential Marketing
  • Marketing Budgets In A Year of Trial and Testing
  • The Sound of Produce Marketing
  • Trends in Consumer Behavior: What’s Here to Stay?
  • Developing New B2B Relationships

Other tracks include:

  • Produce 101: Orientation to the Fresh Produce Supply Chain
  • Top-to-Top Retail-Foodservice Dialogues for Success
  • Key Issues Driving Produce Safety
  • Overcoming Supply Chain Challenges to Profitability

Register

United Fresh Publications & Resources: