Marketing & Merchandising Resources
Welcome to the United Fresh Produce Marketing & Merchandising Resource Page!
This page offers a range of resources of interest to Produce Marketing, Merchandising and Packaging industry members, including United Fresh publications, whitepapers, articles and presentations, as well as events and webinars developed by industry peers, and more.
PRODUCE MARKETING & MERCHANDISING COUNCIL:
This year’s marketing forecast is calling for a BrandStorm. Whether your end customer is the produce consumer, or another produce industry business, United Fresh’s BrandStorm should be on your radar. Come learn what you can expect from the industry’s signature marketing event, taking place virtually March 9-11. This preview webinar will explore the topics to be discussed, introduce speakers and their companies and give you a better understand of how you and your marketing team will benefit from attending.
Registration is complimentary for United Fresh members and non-members to participate.
Developed by the United Fresh Produce Marketing & Merchandising Council, BrandStorm™ has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of brand development, content creation, managing the creative process, segment marketing channels, tools, analytics and much more.
United Fresh Publications & Resources:
Marketing, Merchandising & Sales
- Fresh Facts on Retail
- Fresh Insights for Foodservice
- Sessions from The United re-Fresh Experience, January 2021
- Strategic Thinking and Planning for a New Reality
- Finding Balance: Managing Remote and In-Person Work Environments for Success
- Adjusting for Changing Shopper Behavior: The Dynamics of Sales & Marketing
- Sustainability: Building and Re-Building Initiatives Into Your Operations
- Saving Foodservice: Rebuilding the Restaurant and Hospitality Sector
- Online Produce Sales: Creating New Buying Experiences
- Building Success: Adopting Diversity and Equality into Corporate Culture
- Selfcare Strategies for Personal Well-Being in Stressful Times