Marketing & Merchandising Resources
Welcome to the United Fresh Produce Marketing & Merchandising Resource Page!
This page offers a range of resources of interest to Produce Marketing, Merchandising and Packaging industry members, including United Fresh publications, whitepapers, articles and presentations, as well as events and webinars developed by industry peers, and more..
PRODUCE MARKETING & MERCHANDISING COUNCIL:
Developed by the United Fresh Produce Marketing & Merchandising Council, BrandStorm™ has been developed to engage all levels of brand and marketing professionals in the produce industry looking to enhance their knowledge of brand development, content creation, managing the creative process, segment marketing channels, tools, analytics and much more.
PRODUCE MARKETING WEBINAR SERIES:
Developed by the United Fresh Produce Marketing & Merchandising Council, this year’s webinar series provides timely exploration of marketing and merchandising topics relevant to the day-to-day responsibilities of fresh produce marketers.
- Working with Trade Media
- Nutrition Labeling
- Experiential Marketing
- Statistics of Sampling
- Preparing Your Team for On-Site Success (Exhibitor focused)
- Marketing Analytics
- Investing in In-House Marketing Talent
- Sales & Marketing Team Dynamics
United Fresh Publications & Resources:
Marketing, Merchandising & Sales
- Fresh Facts on Retail
- Fresh Insights for Foodservice
- The Future of Foodservice (Presented at United Fresh 2019)
- Reacting to Trends: The In-Store Consumer Experience (Presented at United Fresh 2019)
- Understanding the Competitive Food Landscape (Presented at United Fresh 2019)