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Leading Through Crisis: The Path Forward for the Fresh Produce Industry

A digital certificate series brought to you by Cornell University Executive Education

In any crisis, strong individual and team leadership make a significant difference in how a company can overcome challenges. With COVID-19 bringing unprecedented disruption to the world economy, leadership is more critical than ever before. Designed specifically for the fresh produce industry, this five-part series powered by Cornell University Executive Education faculty members will provide your company’s leaders with the critical skills they need to lead your operations forward.

Attendees will participate in five sessions and earn a certificate from Cornell University upon completion of the course. This program is designed for all professionals within the produce industry, there are no prerequisites.

Register Today

The course will take place starting Monday, June 15, 2020.


Monday, June 15; 4:00-5:00 pm EDT

Values Driven Leadership and Critical Thinking

Instructor: Risa Mish, Professor of Practice and Management, Cornell SC Johnson College of Business, Cornell University

Tuesday, June 16;  10:30 am-Noon EDT 

VUCA Leadership (Volatile, Uncertain, Chaotic, and Ambiguous)

Instructor: General George Casey, Senior Lecturer of Management and Organizations, Cornell SC Johnson College of Business, Cornell University

Wednesday, June 17; 11:00 am-Noon EDT

Planning Supply Chains for Resiliency

Instructors: Vishal Gaur, Emerson Professor of Manufacturing Management, Cornell SC Johnson College of Business, Cornell University, and Miguel Gomez Robert G. Tobin Professor of Food Marketing and Director, Cornell Food Industry Management Program

Thursday, June 18; 11:00 am-Noon EDT

Communicating Through a Crisis

Instructor: Theomary Karamanis, Senior Lecturer, Management Communication, Cornell SC Johnson College of Business, Cornell University

Friday, June 19; 11:00 am-Noon EDT

State of the Industry: A Forecast of the Future

Instructor: Edward W. McLaughlin, Robert G. Tobin Professor of Marketing Emeritus, Director of the Food Executive Program, Cornell Executive Education, Charles Dyson School of Applied Economics and Management, Cornell University

Pricing & Registration

Tuition for the program includes registration for United Fresh LIVE! We encourage attendees to attend all sessions live, however all sessions will be recorded and available on demand to registrants. 


  • $400 United Fresh Members
  • $600 Non-Members

For more information, contact Amanda Griffin, United Fresh’s Vice President, Education & Program Management, at 202-303-3412.