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Reimagine Conversations Schedule of Events

JUNE 1-30, 2021

Reimagine Conversations, a month-long, 25-session series delivering a fresh outlook, fresh ideas and fresh connections, is part of the new United Fresh Reimagine Connections series of events.. The series offers five tracks of thought-provoking sessions, including both education and group discussions to foster discovery, present new ideas and develop new relationships across all channels of the produce supply chain.

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Schedule of Events

Week of June 1-4, 2021

Tuesday, June 1
11:00 am – Noon ET
Changing Opportunities in Experiential Marketing
The pandemic has drastically changed the way customers and consumers experience your brand. Although today’s opportunities may look different, they still exist, and many brands are blazing new and innovative trails in experiential marketing. Learn from those who are finding success investing in this marketing method.

Track: Marketing as Key to Increasing Sales

Tuesday, June 1
2:00-3:00 pm ET

Understanding the Modern Grower-Shipper Business Model
It all starts on the farm, and farms today vary greatly in shape, size and format. Hear from leading grower-shippers on their approaches to strategic planning, production, innovation and sales, with the goal of driving the best products into the fresh produce supply chain.

Track: Produce 101: An Orientation to the Fresh Produce Supply Chain

Wednesday, June 2
11:00 am – Noon ET
How Clear is Your Crystal Ball?
Gather with industry leaders and peers to look at what’s ahead for our industry. Hear from a diverse group of industry leaders who will forecast the future of the retail and foodservice spaces through their unique lens.

Track: Top-to-Top Retail-Foodservice Dialogues for Success

Thursday, June 3
11:00 am – Noon ET
Regulatory Interactions: Outbreaks, Inspections, and Sampling
Sponsored by iFoodDS

Regardless of why a federal or state regulator shows up at your operation, it’s bound to create some uneasiness. Hear from industry experts about their first-hand experiences responding to regulatory inquiries related to outbreak investigations, routine inspections and product sampling assignments. 

Track: Key Issues to Driving Produce Safety

Friday, June 4
11:00 am – Noon ET

Worker Safety Requirements – What You Need to Know
COVID-19 has presented the industry with a new level of worker safety requirements at the federal, state and local jurisdictions. We need to understand what this all means, which requirements supersede the others, how long they will be in place and other important topics the produce industry needs to be prepared for in their workplace.

Track: Overcoming Supply Chain Challenges to Profitability

 

Week of June 7-11, 2021

Monday, June 7
11:00 am – Noon ET

The Future of Produce Wholesaling and Distribution
As the produce supply chain has evolved, so has the role of the produce wholesaler and distributor. Learn the critical function of these businesses in bridging the supply chain between grower-shippers and retail and foodservice operators, and advancing the opportunities for growing consumption.

Track: Produce 101: An Orientation to the Fresh Produce Supply Chain

Tuesday, June 8
11:00 am – Noon ET

Marketing Budgets in a Year of Trial and Testing
Benchmarking trends is an exercise in futility following a global pandemic. Nothing that happened in 2020 – from sales to clicks to impressions – can be relied on to predict what will happen in 2021. Marketers have had to be creative in how they are investing marketing dollars, making the case for the spend and exploring new marketing and advertising trends. How will you measure your marketing success this year and how will that inform your 2022 budget planning?

Track: Marketing as Key to Increasing Sales

Wednesday, June 9
11:00 am – Noon ET

Where Does Technology and Innovation Fit?
When is the right time to invest in new technologies or innovations? Explore three new technologies impacting the supply chain, and learn how each is streamlining the supply chain experience and improving business functions in-store.

Track: Top-to-Top Retail-Foodservice Dialogues for Success

Thursday, June 10
11:00 am – Noon ET

The Optics and Statistics of Produce Testing
Sponsored by Neogen

The debate over the merits of product testing, whether pre or post-harvest, has only intensified in recent years. Does it help assure food safety, or does it provide a false sense of security? Learn how different commodities and different parts of the supply chain are approaching testing so that you can make an informed decision for your operation.

Track: Key Issues to Driving Produce Safety

Friday, June 11
11:00 am – Noon ET

Filling the Needs of the Post-Harvest Workforce: An Industry Roundtable Discussion
Labor shortages are not only at the farm level –wholesalers, distributors, retailers and restaurants all face growing challenges to ensure an adequate workforce to keep the supply chain moving.

Track: Overcoming Supply Chain Challenges to Profitability

 

Week of June 14-18, 2021

Monday, June 14
11:00 am – Noon ET

Fresh-Cut Produce: Driving Innovation and Adding Value
Consumers today continue to seek ease of preparation as their lives get busier, and their time more limited. Explore how fresh-cut processors are adding value and convenience to consumers’ fresh produce experience and how they drive innovation in delivering great-tasting fresh produce to consumers.

Track: Produce 101: An Orientation to the Fresh Produce Supply Chain

Tuesday, June 15
11:00 am – Noon ET

The Sound of Produce Marketing
There’s a new trend in marketing that sounds promising: audio. Screen-free media has seen tremendous growth over the past year, with podcasts seeing the fastest growth. Whether your company is investing in a podcast, exploring beta platforms like Clubhouse, or putting more marketing dollars toward audio advertising, there’s no doubt that audio is a growth opportunity – largely underutilized – for fresh produce marketers to reach consumers. Explore the many ways to add audio to your marketing mix.

Track: Marketing as Key to Increasing Sales

Wednesday, June 16
11:00 am – Noon ET

Is Sustainability a Buzzword or a Real Game Changer?
As consumer demand and attention to sustainable growing practices increases, retail and foodservice operators are collaborating with their produce supplier partners to meet sustainability goals. Corporate commitment is driving the pace of change around water usage, carbon footprint, organics and more. Hear from leaders in the industry as they discuss these factors and the forces at play.

Track: Top-to-Top Retail-Foodservice Dialogues for Success

Thursday, June 17
11:00 am – Noon ET

Science Insights: Highlighting Underutilized Research
Sponsored by: GLOBALG.A.P

There is a substantial investment in produce safety research each year, but is the industry aware of the findings that can—and should—shape food safety practices? A panel of esteemed produce safety researchers will briefly highlight one thing they think research has shown that hasn’t been widely adopted or considered. Then attendees will have the opportunity to meet with the researchers in smaller groups to learn more.

Track: Key Issues to Driving Produce Safety

Friday, June 18
11:00 am – Noon ET

Transportation of the Future
Whether produce is traveling by land, sea or air, moving product quickly and efficiently from farm to consumer is critical to supply chain success. Explore challenges in the transportation landscape, and how the industry is testing innovative solutions to prepare for future challenges.

Track: Overcoming Supply Chain Challenges to Profitability

 

Week of June 21-25, 2021

Monday, June 21
11:00 am – Noon ET

Understanding Retail Market Drivers
Sponsored by: Stemilt Growers LLC

Retailers are experiencing more changes in shopper behavior than ever before. Hear from key retail leaders the factors they consider when developing pricing strategies, private label decisions, sourcing, variety and more to meet the needs of their unique shopper demographic.

Track: Produce 101: An Orientation to the Fresh Produce Supply Chain

Tuesday, June 22
11:00 am – Noon ET

Trends in Consumer Behavior: What’s Here to Stay?
The past year introduced new ways consumers are purchasing fresh produce. From the growth of e-commerce channels to the introduction of direct-to-consumer models, we now have data to better understand changing consumer behaviors. Explore which trends will become the new norm and which trends will fade away.

Track: Marketing as Key to Increasing Sales

Wednesday, June 23
11:00 am – Noon ET
Who Is Our Future Consumer, and What Do They Want?
The models for how and where consumers purchase food beyond brick and mortar have been rapidly evolving. The growth of alternative shopping methods has sky-rocketed, propelled by the pandemic. Hear the latest on home delivery, meal kits, ghost kitchens and other new ways consumers are purchasing produce.

Track: Top-to-Top Retail-Foodservice Dialogues for Success
Wednesday, June 23
2:00-3:00 pm ET
The Traceability Blame Game
Sponsored by: iFoodDS

Regardless of what FDA requires in the final traceability rule, each point in the produce supply chain faces unique challenges to tracing produce. Before you point the finger at your customers or suppliers, listen to their concerns so that, as a community, we can formulate solutions that are feasible and effective.

Track: Key Issues to Driving Produce Safety
Thursday, June 24
11:00 am -Noon ET

Re-emerging Produce Safety Issues
Sponsored by: GLOBALG.A.P 

What does the rest of the year hold for produce safety? Will new issues emerge, or are older issues simply re-emerging? Hear from industry experts on hot topics such as agricultural water, heavy metals, root cause analysis, with the opportunity to dive deeper in breakout discussions on these topics.

Track: Key Issues to Driving Produce Safety

Friday, June 25
11:00 am – Noon ET

Understanding Technology for Cold Chain Management Success
Maintaining the cold chain is key to extending shelf life and providing the best possible eating experience. From farm to the “last mile” of distribution, explore how new technologies and practices can help drive cold chain success.

Track: Overcoming Supply Chain Challenges to Profitability

Friday, June 25
2:00 -3:00 pm ET

BONUS: Food Safety Mix and Mingle
Sponsored by GLOBALG.A.P

Connect with other food safety professionals during this “choose your own breakout room” social hour. While there won’t be a formal agenda, you can choose to learn more about what the Food Safety Council has been working on (e.g., whole genome sequencing, traceability, evaluating supplier risk, etc.), meet with select vendors to learn about the latest food safety solutions, or chat with newer produce safety professionals. Participants will be able to move between breakout rooms at their leisure in this low-pressure networking event.

Track: Key Issues to Driving Produce Safety

 

Week of June 28-30, 2021

Monday, June 28
11:00 am – Noon ET

The Foodservice Landscape: Bringing Produce to the Table
Foodservice and culinary set trends in motion for consumer consumption. Learn the role of produce in the foodservice landscape, from menu innovation to sourcing to presentation, driving mutual success for the restaurant or operation, as well as the produce industry.

Track: Produce 101: An Orientation to the Fresh Produce Supply Chain

Tuesday, June 29
11:00 am – Noon ET

Developing New B2B Relationships
Sponsored by: Stemilt Growers LLC

This year has presented new ways of developing relationships with our buying partners. Through virtual trade shows and curated Zoom meetings, new relationships were forged. As we return to a culture of travel and in-person engagement, will we also return to board rooms and sales slicks, or has the old way of doing business run its course? Hear from a panel of B2B partners across the supply chain on how they predict the new era of business development and produce sales will thrive.

Track: Marketing as Key to Increasing Sales

Tuesday, June 29
2:00-3:00 pm ET

Planning for Uncertainty and Reacting to Change
Whether it’s Mother Nature, shifting consumer trends or a global pandemic, uncertainty is the name of the game in the produce industry. How do you plan for the uncertain, unpredictable, unknown? Hear from leaders who have successfully navigated a radical shift in their business operations, and how advance planning and the willingness to adjust helped them navigate and overcome disruption.

Track: Overcoming Supply Chain Challenges to Profitability

Wednesday, June 30
11:00 am – Noon ET

What Keeps You Up At Night?
Sponsored by: iFoodDS

Industry leaders share their deepest concerns about what the future might bring, on topics including food safety outbreaks, supply chain disruptions, trade barriers, and more.

Track: Top-to-Top Retail-Foodservice Dialogues for Success

Thank you to our sponsors:

     
   

Sponsoring United Fresh’s Reimagine Conversations positions you and your organization as a thought leader in the fresh produce industry. Your sponsorship of these education sessions delivers you and your team the face-time you seek with your prospective buyers and customers, and also highlights how you and your company have reimagined business this year.

For more details, or to create an opportunity to best suit your business objectives, contact Erin Hutchison, Director of Supply Chain Relations, at 202-303-3422