Being United Makes All The Difference

Welcome to United Fresh 

Renew Membership

Sign-up for our newsletter

Revolutionary Leadership Conference

The United Fresh Produce Association has partnered with the George Washington Leadership Institute to offer a unique educational experience focused on the principles exemplified by America’s greatest leader, George Washington. The Revolutionary Leadership Conference kicks off on Monday, April 9, 2018 with a welcoming reception at our host hotel in historic Old Town Alexandria.

On Tuesday morning, attendees will depart for Washington’s Mount Vernon estate on the shores of the Potomac River, just outside the nation’s capital. Here, scholars and leadership experts will take participants deep inside Washington’s character, motivations, and actions. Through thought-provoking presentations, engaging case studies, and behind-the-scenes experiences at Mount Vernon, the curriculum will seamlessly blend the lessons of history with the leadership challenges of today. The Mount Vernon experience will end with a private tour of the mansion and grounds, and dinner at the Mount Vernon Inn.

The event will conclude at breakfast on Wednesday, April 11, featuring a panel discussion with graduates from United Fresh’s Produce Industry Leadership Program, providing attendees with a better understanding of their own leadership styles. Panelists will span the 22 years of the program, sponsored by Dow DuPont Agriculture, bringing forward leadership lessons from their personal career journeys.



Monday, April 9, 2018

6:00  – 7:00 pm

Welcome Reception 
Courtyard, The Alexandrian

Tuesday, April 10, 2018

7:30 am

Depart for Mt .Vernon
Bus will depart in front of the hotel.

8:00 – 8:30 am

Arrival and Breakfast
Rubenstein Leadership Hall, Washington Library, Mt. Vernon

8:30 – 10:00 am

The Importance of Vision in Times of Uncertainty and Change
Dr. Douglas Bradburn, Founding Director, Washington Library

This session will explore the creation of the executive office by our country’s most influential political leader and how today’s leaders can follow Washington’s example to achieve real, positive change.

10:00 am  Break
 10:15 – 11:45 am

George Washington: The Importance of Character and Leadership
Sean Thomas, Director of Leadership Programs, Washington Library

To succeed as a leader, you must have the trust of those you lead. So strong was Washington’s reputation for honesty and integrity that he remains an icon of those virtues to this day. Uncover the core values that drove Washington’s thoughts and actions, and use his example as an inspirational blueprint.

11:45 am – 1:45 pm

Buffet Lunch and Small Group Discussions

Small group discussions focused on a specific case study and moderated by Mount Vernon staff.

2:00 – 3:30 pm

The Political Leadership of George Washington
Dr. Denver Brunsman, Associate Professor of History, George Washington University

Starting with his time in the Virginia House of Burgesses through one of America’s most successful presidency, Washington developed and honed the tools to be both political savvy and a master of executing sound strategy. Learn more about how Washington evolved from losing his first political election to the honored political legacy he is known for today.

 3:30 – 4:30 pm

Panel Discussion: Appreciating the Legacy of Washington’s Leadership

This panel discussion will be moderated by a senior leadership member of the Mount Vernon team, and will include a historian.

Dr. Denver Brunsman, Associate Professor of History, George Washington University
Dr. Peter Cressy, Director of Executive Leadership, Management, & Strategy Programs

4:30 pm 

Reception and Tours of Reading Room and Rare Books Suite

Step behind the “exhibition glass” and view firsthand authentic documents and letters that were penned by George Washington or written to Washington, learning more about the character of the leader through his own words and collections.

5:30 pm

Tour of Mansion and Grounds

7:00 pm

Dinner at the Mount Vernon Inn

After dinner, the bus will depart for The Alexandrian Hotel.

Wednesday, April 11, 2018

8:30 – 10:00 am

Breakfast General Session: Produce Industry Leadership Panel
Old Town Ballroom, The Alexandrian

 Moderator: Tom Stenzel, United Fresh Produce Association
Panelists – Produce Industry Leadership Program Alumni:

  • Jeff Cady, Director of Produce & Floral, Tops Friendly Markets (Class 20)
  • Ron Midyett, COO, Landec and President, Apio (Class 6)
  • Kaari Stannard, President, New York Apple Sales (Class 12)

Attendees may depart for the airport immediately following the Panel Discussion.


Registration for the Revolutionary Leadership Conference includes:

  • Reception on Monday night
  • Breakfast, Lunch, and Dinner on Tuesday
  • Breakfast on Wednesday
  • All classroom sessions and materials
  • Tours of Mt. Vernon

Registration fees for the Revolutionary Leadership Conference are:

  • United Fresh Member Rate: $795
  • Non-Member Rate: $1,095

To register for the Revolutionary Leadership Conference, click here

Hotel Information

A block of rooms has been set aside at The Alexandrian at the group rate of $229/night. Rooms must be booked no later than Friday, March 9, 2018.  To reserve a room, contact the hotel at 888-236-2427 and ask for the United Fresh rate or click here to book your room directly on the United Fresh group booking website.

If you have any questions, contact Amanda Griffin, United Fresh Senior Director of Education & Member Programs, at 202.303.3412.