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BrandStorm Schedule

March 9-11, 2021 

Are you ready for the future of fresh produce marketing? Join your peers virtually for BrandStorm™, three consecutive half-days of education, insights and networking while still having time to address the business of your business before, after, and in-between sessions.

Explore and discuss collaborative ways to grow consumption in the coming year from a regional and global perspective. Don’t miss the produce marketing event of the year!

Register

Monday, March 8, 2021

3:00 – 4:30 pm EDT BrandStorm Meet-Up Networking Reception   

Begin your BrandStorm experience with a fun meet-up where this year’s attendees will explore the schedule, learn Zoom engagement tips and gain confidence to make the most of their virtual experience in the days to come. Don’t miss this networking event where you’ll get to know your peers and build new relationships as we kick off the 6th annual BrandStorm.

Tuesday, March 9, 2021

Noon – 1:30 pm EDT Opening General Session: Forging an Ironclad Brand

With a scientific, growth-oriented approach to brand building, Lindsey Peterson will share methods of developing an ironclad brand strategy, a proven discipline for successful brand growth.

Lindsay has advised companies from burgeoning startups to national corporations, including Zulily, Starbucks, T-Mobile, Coinstar, and IMDb. Her background as a P&L owner at Clorox fostered in her a deep appreciation for the executive’s charge: increasing the company’s value.

There, she led mature, billion-dollar businesses and newly-launched categories, from Clorox Bleach to Armor All to Brita. In each case, she was solely responsible for increasing the business’s value. Lindsay demands that brands be hard-working, disciplined and rigorous in growing a business. Her brand strategies are tested in the crucible of her proprietary Ironclad Method.

During her general session, Lindsay will arm fresh produce marketing leaders with an empowering understanding of brand, and an ironclad brand strategy to guide decision making as they grow.

Speaker: Lindsey Peterson, Bestselling author and brand strategist, Ironclad Brand 

2:00 – 3:00 pm EDT

Concurrent Workshop 1

Concurrent Workshop 2

3:30 – 4:30 pm EDT

Concurrent Workshop 3

Concurrent Workshop 4

5:00 – 6:00 pm EDT Young Marketing Professionals Meet Up Networking Reception

Wednesday, March 10, 2021

8:00 – 9:30 am EDT Global Marketing: Trends from Abroad

In today’s online environment where growers can Zoom from the field, warehouse operators can share drone footage from the shed and sales are a click away, the global produce marketplace is more accessible than ever – and to consumers too! Hear global marketing trends and perspectives from around the world during this engaging session.

Moderator: Max MacGillivray, Beanstalk Global Broadcast (UK)

11:00 am – Noon EDT Engagement Session
2:00 – 3:00 pm EDT

Concurrent Workshop 1

Concurrent Workshop 2

3:30 – 4:30 pm EDT

Concurrent Workshop 3

Concurrent Workshop 4

Thursday, March 11, 2021

Noon – 1:00 pm EDT General Session: Hispanic Retail Panel
1:30 – 2:30 pm EDT

Concurrent Workshop 1

Concurrent Workshop 2

3:00 – 4:00 pm EDT

Closing Session: Fireside Chat with Past Produce Marketing & Merchandising Chairs

Maximize your presence at BrandStorm this year with a sponsorship. Align yourself with a session topic, or choose a networking experience to support. In a virtual event, sponsorship means face time! Bring your A-Team and make an impact during this year’s event.

For more information about this event or for information about sponsorship opportunities, contact Mary Coppola, Vice President, Marketing & Communication at mcoppola@unitedfresh.org.