Now Available On-Demand
Are you ready for the future of fresh produce marketing? BrandStorm™ – the industry’s signature brand marketing event – took place virtually this year March 9-11, 2021.
The annual gathering of the industry’s top and aspiring marketing experts explored new strategies and tactics, provided solutions to shared marketing challenges and created camaraderie as we worked together to grow fresh produce consumption.
Schedule of Events
In 2021, the need for more flexibility and empathy in our marketing has never been greater. Through monumental changes in consumer purchasing behavior, fresh produce marketing professionals continue to adapt to stay ahead of the curve. BrandStorm provided the tools you need to develop fresh ideas. Are you ready for the future of fresh produce marketing?
To see all of our sponsors, visit the sponsor page.
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Looking for more produce marketing resources? Visit the United Fresh Marketing & Merchandising Resource Page.
Pricing & Registration
|Member Rate||$495.00||United Fresh Members|
Congratulations to Amanda Arguello from Dole Food Company for submitting the winning design in the 2021 Zoom Background Contest.
Hear what the industry is saying about BrandStorm:
“What’s not to love about BrandStorm? It’s the event for produce marketing professionals to network, learn together, share ideas and really dig into the unique challenges and opportunities we have in the fresh produce industry. Having attended the last few years, I always come back with pages of notes and ideas to implement with my team, lots of new connections and a revitalized outlook for the year. Don’t second guess it, just register!”
Amber Gray, Digital Marketing Manager, Healthy Family Project
“Brandstorm is a wonderful event where the marketers of our industry get to come together to learn, swap ideas and gain new creative energy from one and another. Mission’s marketing team looks forward to it every year.”
Denise Junqueiro, Customer Marketing Manager, Mission Produce, Inc.
“As I prepare for my first BrandStorm, I’m excited and humbled to be part of this experience. Year after year, the produce industry presents obstacles and challenges that bring fresh fruits and veggies to the table. I’m eager to engage and interact with the sessions and people during this event.”
Patrick Kelly, VP Marketing & Communications, Flavor Wave, LLC
“I’m excited to take part in my first BrandStorm. As a newcomer to the industry, it’s exciting to know there’s an opportunity to gather with my marketing peers to spend a few days focused on our trade. I look forward to meeting everyone!”
Melissa Rogner, Marketing Director, DNO Produce
“Fresh Produce marketing is not like CPG marketing, Brandstorm recognizes those differences and helps marketers form the produce industry come up with practical ideas that can work in the produce world. You walk away with inspiration and ideas that are actionable in our industry.”
Ricardo Crisantes, Chief Commercial Officer, Wholesum Family Farms
BrandStorm is a project of the United Fresh Produce Marketing & Merchandising Council, whose vision is to bring together marketers of all levels and talents to learn collaboratively. Thank you the Council members for their expertise and guidance in planning this annual event.
Recap of United Fresh Produce Association’s BrandStorm™ 2021
There is one word coming off of the lips of nearly all industry members this week: marketing. United Fresh Produce Association’s virtual BrandStorm™ event, which was developed by produce marketers for produce marketers, brought three jam-packed days full of industry insights, leaving us all with a stronger understanding of our business proposition.
U.S.: Inclusivity proves key for retailers to reach Hispanic customer base
Fresh Fruit Portal
While the Hispanic population continues to grow in the U.S. and is estimated to reach around 28 percent of the total country’s population by 2060, United Fresh’s Brandstorm held a session to speak on how to reach this community as a consumer demographic. The dialogue focused on this growing consumer population and helping fresh produce marketers understand the opportunities available within this customer base.
Developing and marketing sustainable packaging
Yesterday marked the final day of the United Fresh Produce Association BrandStorm event. One of the final webinar discussions of the day looked at sustainable packaging. Led by Mary Coppola of United Fresh, Angela Sommers and Nick Mascari of Belle Harvest and Jessica Peri of Peri & Sons Farms talked about how they launched their sustainable packaging projects, how retailers have received these projects and what they think the future of sustainable packaging will look like.
Private label: The elephant in the room
Blue Book Services
Wrapping up a fantastic couple of days of UnitedFresh’s BrandStorm marketing conference was a “fireside chat” featuring three produce industry marketing heavyweights: Roger Pepperl, Cindy Jewell, and Mark Munger.
10 marketing takeaways from BrandStorm 2021
BrandStorm, the United Fresh Produce Association’s annual produce marketing conference, is happening over Zoom this week, and speakers during the first day of education provided a wealth of practical commentary on topics from empathy in marketing to planning the marketing budget to using data to make your case.
BrandStorm session reveals how to forge an ironclad brand
Fresh Fruit Portal
As the pandemic brought many new things to everyday life, brand marketing has become an ever more increasingly important topic within the fresh produce industry and beyond. The kicking off of this year’s virtual BrandStorm included the introduction of the United Fresh Board Chairman, Michael Muzyk and a presentation by Lindsay Pedersen, a bestselling author and Brand Strategist at Ironclad Brand. The session was moderated by Mary Coppola.
Global marketing trends: perspectives from South Africa, Mexico, and the Netherlands
This week’s BrandStorm event, organized by United Fresh, featured various webinars about marketing trends and strategies. One of the discussions on Wednesday looked at the global trends in marketing. This session was led by Max MacGillivray, who is editor-in-chief at Beanstalk.Global, and featured Marius Du Plessis of citrus company Clemengold International, based in South Africa, Alies Padding of packaging company NNZ Inc., based in the Netherlands, and Mónica Moreno of marketing agency Grupo PM, based in Mexico.
Bring the data to support marketing strategies
Produce Blue Book
Getting a new product on the shelf can be one of the most challenging things for a marketer, but it helps to have research to back it up. Research is the foot in the door, but it can also be a determining factor in a buyer’s decision to give a new product a chance.
For more information about this event, contact Mary Coppola, Vice President, Marketing & Communication at 202.303.3425.
Header photo courtesy of Mindy Perkovich of Mountain Roots Produce.