Retail Produce Manager Awards Program

Honoring the Best of the Produce Industry’s Front Line 

The United Fresh Retail Produce Manager Awards Program pays special recognition to produce managers on the front line in supermarkets who work every day to increase sales and consumption of fresh fruits and vegetables. United Fresh honors 25 of the industry’s top retail produce managers for their commitment to fresh produce, innovative merchandising, community service, and customer satisfaction.

Nominations were due January 15, 2020.

Why Participate

This program honors produce managers who are making a difference and setting the standard of excellence in the produce department at store level. By nominating a produce manager, you’re offering them an opportunity to further their industry knowledge, engage with industry leaders, meet with produce companies and learn about the newest products at United Fresh 2020 Convention & Expo in San Diego.

The 25 Winning Produce Managers and their Corporate Produce Executives will receive:

  • Roundtrip airfare, hotel and registration to United Fresh 2020 Convention & Expo, June 16-19, 2020
  • Two nights of hotel accommodations
  • Commemorative Plaque
  • Recognition on stage at the Retail-Foodservice Celebration, and five Grand Prize Winners will receive $1,000 each!

Raise the bar within your company and have your banner recognized as an industry leader.

The United Fresh ExperienceLeadership, Celebration of Excellence, Education & Networking

While at the United Fresh 2020 Convention & Expo, winning produce managers will have the opportunity to explore an expo floor with innovative products and solutions. 

Retailers will experience the entire fresh produce supply chain from grower to consumer in a business-friendly environment that offers strategic insights, innovative solutions and new partnerships to take your sales and profitability to the next level. 

Retail Produce Manager Award Winners are the ‘best of the best’ in their profession. At United Fresh 2020 they will be VIPs meeting with the produce industry’s top executives. Every manager will return with an expanded knowledge of their role in the success of the industry.

Celebration of Excellence
The 2020 Retail Produce Manager Award Winners receive industry-wide recognition in trade publications, within their company, and on stage in San Diego before their colleagues and customers at the annual Retail-Foodservice Celebration.

Retail Produce Manager Award Winners have the opportunity to attend education programs with topics including marketing and trend research, in addition to solutions driving efficiencies and advancements in the produce supply chain. They will gain valuable knowledge and share this insight with customers when they return to their stores.

Retail Produce Manager Award winners enjoy numerous opportunities to interact with United Fresh attendees and exhibitors. The exposition, meetings, receptions and dinners will allow the 2020 winners to get to know the people who bring their produce to market.

Past Award Winners

Since 2005, more than 325 produce managers have been honored, representing more than 106 retail banners. These produce managers represent the BEST of the BEST in our industry.

2019 Retail Produce Manager Award Winners

Past Winning Retail Banners


“The ability to creatively merchandise product, interact with customers, and oversee the growth of not only the department’s offerings, but also the people within the department, is paramount. Fresh produce is a vital part of our day-to-day business and being able to manage it successfully is invaluable and truly appreciated throughout the industry.”
– Jeff Cady, Director of Produce & Floral, Tops Friendly Markets and Chairman of the United Fresh Retail-Foodservice Board

“It was such an amazing experience being a part of the United Fresh Show as a Retail Manager Award Winner! I felt so honored to be recognized and to be a part of the education panel. Thank you United Fresh and Dole for everything! This is definitely a once in a life time experience!”
– Britt Woodall, Fred Meyer, 2019 Retail Produce Manager Award Winner

“This program provides a great way to celebrate our store team members who work hard to ensure our customers have access to safe and fresh produce every day.  The opportunity for them to learn and be inspired by the event is truly motivational for the award winners, their store teams and peers.”
-Roger Harkrider, Director of Produce, Meijer

If you have an outstanding produce manager on your retail team, nominate them to be a part of this exceptional program!

The United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, from growers, processors, wholesale distributors to foodservice and retail operators. United Fresh retail members enjoy quarterly pricing and trend reports, service on the United Fresh Retail-Foodservice Board and expert consultation on key issues that impact their procurement and store-level operations.

“Produce managers are the face of our industry to the consumer. Their creativity and positive interaction with customers grows produce sales and ultimately consumption of fruits and vegetables. This program is a powerful way to send a message to produce managers everywhere that we value what they do.”
– Tom Stenzel, President & CEO, United Fresh Produce Association

Special thanks to the Retail Produce Manager Awards Sponsor:

As one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables, Dole Food Company, Inc.., the awards program sponsor, is proud to honor the Retail Produce Managers who are driven to make a difference in our industry and the communities in which they live.

“This is Dole’s sixth year as title sponsor of the United Fresh Retail Produce Manager Awards, and we could not be more proud to be a part of this important recognition program. These men and women do so much to promote the increased consumption of fresh fruits and vegetables, and this program gives us a platform to express our sincere thanks on behalf of our company and our industry.”
–  Johan Linden, CEODole Food Company

For questions about the Retail Produce Manager Awards Program, contact Spencer Crawford, Manager of Industry Relations at 202.303.3415.