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re-Fresh: Online Produce Sales: Creating New Buying Experiences

A unique and creative approach to the new year

Bienvenue! Velkommen! Aloha! Welcome 2021!

The United re-Fresh Experience is a unique approach to gathering the industry in dialogue to address critical topics was a welcome opportunity for fresh produce companies and professionals to start the new year with purpose.

Now available on-demand, explore ten thought provoking sessions that will guide your business and the industry through strategies and objectives to meet the needs of our new reality.

Online Produce Sales: Creating New Buying Experiences

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According to Nielsen, grocery e-commerce will be a $100 billion industry by 2025. As the pandemic has accelerated the growth of online shopping, retailers and produce partners are struggling to learn how we can match sales impact of in-store visual and fragrant alure when a shopper is looking at a screen.  There’s no sampling, no smells, no touching. Discuss strategies for how the produce industry might build shopper excitement and spontaneity into online experiences.


– Gina Garven, Vice President, Commercial Development and Analytics, Robinson Fresh


– Jennifer Strailey, Editor-in-Chief, Winsight Media 
– Michael La Kier, Principal and Founder, What Brands Want

This session is one of ten offered in the United re-Fresh Experience. Explore all ten thought provoking sessions and purchase a total United re-Fresh Experience package on-demand!

For more information about the United re-Fresh Experience, contact Amanda Griffin, Vice President, Education & Program Management at 202.303.3412.