re-Fresh Education

A Unique and Creative Approach to The New Year

The United re-Fresh Experience is a unique approach to gathering the industry in dialogue to address critical topics was a welcome opportunity for fresh produce companies and professionals to start the new year with purpose.

Each live 90-minute session in the month of January began with a presentation, followed by structured discussions in break out rooms. All ten sessions are now available on-demand offering the presentation content from each.

Purchase The On-Demand Package

Thank you to our Title Sponsors:


On-demand content is now available for the following sessions:

Strategic Thinking and Planning for a New Reality
Sponsored by Russ Davis Wholesale, Inc.
The United re-fresh Experience will kick off with Julie Krivanek sharing highlights from her 100 Hours project – and guide an interactive conversation on a reimagined strategic thinking and planning model to grow your business.

Speaker: Julie Krivanek, President, Krivanek Consulting

Finding Balance: Managing Remote and in-Person Work Environments for Success
Office culture quickly changed in 2020 as many employees were forced to plug-in from home due to the pandemic. But, as we know in produce, many roles within an organization are not able to work remotely. Learn strategies for success in a hybrid work environment where maintaining corporate culture while managing both remote and in-person teams is becoming the norm.


  • Tony Lee, Editorial, Society for Human Resource Management 
  • Loretta Radanovic, Chief Financial Officer & Vice President, Four Seasons
  • Suzanne Jones, Learning & Development Manager, US Foods
  • Kevin Potter, IT Director, L&M 

Managing Food Safety Through Disruption and Crisis
Sponsored by Neogen
Despite a global pandemic, unwavering attention to produce safety cannot take a break.  While companies have had to adopt new practices and divert valuable time and resources to meet the COVID-19 challenges, food safety professionals must keep their focus equally on the business at hand.  One crisis cannot lead to another.

Moderator: Dr. Jennifer McEntire, SVP, Food Safety & Technology, United Fresh Produce Association

– Neil Checketts, Vice President Food Safety and Quality, Mastronardi Produce
– Natalie Dyenson, Vice President, Food Safety & Quality, Dole Food Company
– Wendy Maduff, Vice President, Corporate Food Safety and Quality, The Wonderful Company

Adjusting for Changing Shopper Behavior: The Dynamics of Sales & Marketing 
Sponsored by Sunkist
As changing behaviors – accelerated by the pandemic – have introduced new ways of living, working, connecting and consuming, old attention-grabbing strategies are in need of adjustment too. Explore new research from Moxxy Marketing and Category Partners explaining the dynamics of shopper behaviors, the media they consume for trusted information,  and how to attract and keep their attention as you navigate fresh produce marketing and sales strategies in the coming year.

– Adam Brohimer, President, Category Partners
– Karen Nardozza, President and CEO, Moxxy Marketing

Sustainability: Building and Re-Building Initiatives Into Your Operations 
Sponsored by Shelf Engine
Sustainability continues to be a priority for consumers and companies alike. As the marketplace plans to emerge from the pandemic, how can we continue to move our many sustainability priorities forward? In this session, we will discuss how to develop an even more sustainable future in the areas of land and water usage, facility management, packaging, and social responsibility.

Moderator: Nikki (Rodoni) Cossio, Founder & CEO, Measure to Improve


  • Thomas McQuillan, Vice President, Corporate Strategy, Culture and Sustainability, Baldor Specialty Foods
  • Eric Halverson, CEO, Black Gold Farms
  • Mathew Caldwell, Sustainability Director, Bonduelle

Creating Flexible Supply Chains to Withstand Future Challenges
Sponsored by Robinson Fresh
From fields and foodservice operations to warehouses and retail stores, COVID has disrupted every link along the fresh produce supply chain. In the early days of the pandemic, we learned that our efficient, just-in-time supply chains weren’t built for flexibility. Now, nearly a year later, we’ve learned how supply chain flexibility is critical to being prepared for future challenges.

Moderator: Melissa Ackerman, President, Produce Alliance


  • Ted Katsiroubas, CEO, Katsiroubas Bros. Produce
  • Anthony Sirna, Director of Business Development, Sirna and Sons Produce
  • Dino Cancellieri, Managing Partner, Veg-Fresh Farms
  • Marcus Agresta, President, Piazza Produce

Saving Foodservice: Rebuilding the Restaurant and Hospitality Sector
March 2020 was an Armageddon for the world’s restaurant and hospitality industry.  Restaurants were shut down overnight, stayed locked down for months, slowly began to reopen at less capacity, and yet still face new shutdowns.  What will it take to rebuild this critical infrastructure of community, culture and cuisine once we begin to return to normal?


  • Steve Grinstead, CEO, FreshEdge


  • Matthew Tate, Director of Strategic Sourcing & Category Strategy Leader – Produce, Avendra
  • Bobby Stuckey, Co-Founder, Independent Restaurant Coalition
  • Dan Simons, Founder and Co-Owner, Farmers Restaurant Group

Online Produce Sales: Creating New Buying Experiences
Sponsored by Robinson Fresh
According to Nielsen, grocery e-commerce will be a $100 billion industry by 2025. As the pandemic has accelerated the growth of online shopping, retailers and produce partners are struggling to learn how we can match sales impact of in-store visual and fragrant allure when a shopper is looking at a screen.  There’s no sampling, no smells, no touching. Discuss strategies for how the produce industry might build shopper excitement and spontaneity into online experiences.

Moderator: Gina Garven, Vice President, Commercial Development and Analytics, Robinson Fresh


  • Jennifer Strailey, Editor-in-Chief, Winsight Media 
  • Michael La Kier, Principal and Founder, What Brands Want

Building Success: Adopting Diversity and Equality into Corporate Culture
Sponsored by FMC
It has long been established that the case for diversity in business is two-fold. First, organizations which embrace diversity, equality and inclusion tend to perform better than the competition. And second, it’s the right thing to do. 2020 shined a light on the inequities that still exist. In this session, learn the true value of adopting diversity and equality into your corporate culture and explore how we can welcome even more diversity into our industry. 

Speaker: Lynne Murphy-Rivera, Managing Director, Americas, Association of Executive Search and Leadership Consultants (AESC)

Selfcare Strategies for Personal Well-Being in Stressful Times
Sponsored by SunFed
Starting a new year with resolutions and best intentions is an annual tradition. This year, selfcare rises to the top of the priority list as we seek new strategies and coping mechanisms for navigating stressful times and building resiliency. Gain practical skills for taking care of your personal well-being and learn to redefine “me time” as we head into the next decade.


  • Terri Merritt-Worden, Vice President, Blue Zones Project, Sharecare
  • Megan Greer, Worksite Lead, Blue Zones Project – SWFL
  • Genevieve LeBlanc, Food Environment Lead, Blue Zones Project – Monterey County

For more information about the United reFresh Experience, contact Amanda Griffin, Vice President, Education & Program Management at 202.303.3412.