FreshStart Conference Schedule

JANUARY 14-16, 2020 | TUCSON, AZ
Tuesday, January 14, 2020
10:30 am – 5:00 pm | Growing Up Fresh Golf Tournament Mountain Course |
4:00 pm – 6:00 pm | Produce Safety Immersion Program Ventana Room |
5:00 – 6:00 pm | Golf Reception Canyon Café Saguaro / Bill’s Grill |
Wednesday, January 15, 2020
6:00 am – 7:00 am | FreshStart Yoga Ventana Room (Second floor) |
7:00 am – 5:00 pm | Registration & Silent Auction Open Foyer West & Grand Ballroom Foyer |
7:00 am – 9:00 am | Washington Conference Advisory Committee Executive Boardroom |
7:30 am – 9:30 am | Leadership Alumni Board Meeting Hospitality Suite 2202 |
8:00 am – 11:30 am | Volunteer Leadership Meetings
United Fresh Start Foundation Board of Trustees Meeting Supply Chain Logistics Council Meeting Produce Marketing & Merchandising Council Meeting Finance & Business Management Council Meeting Grower-Shipper Board Meeting Fresh-Cut Processor Board Meeting Wholesaler-Distributor Board Meeting Retail-Foodservice Board Meeting 8:00 am-5:00 pm 9:30 am-11:30 am |
Noon – 1:45 pm | Lunch General Session Grand Ballroom |
2:00 pm – 5:00 pm |
2:00-3:00 pm Leading with Health to Drive Sales: How Retail is Engaging Families to Choose Fresh Produce How Schools Feature and Market Fresh Produce to Students and Families: Tapping into Generation Z Schools are finding creative ways to highlight healthier foods, while encouraging similar choices at home. As schools aim to get more students to participate in their meal program, they need to offer on-trend, familiar dishes, while showing parents that healthy, fresh options are being offered. 3:15-4:15 pm Snack Attack: How Can Produce Take Back the Snack Category Learn how our industry is bringing back the original snack aisle (the produce department!) – one convenient, kid-friendly, and fun option at a time.
Today’s digitally-connected generation has a lot of information at their fingertips, making them savvy consumers and household influencers, especially when it comes to their food choices. This session will explore young consumer eating habits and trends, and how foodservice operators can make it easier for children and parents to choose fresh produce when dining out. |
6:00 pm – 9:00 pm | Gala Reception, Dinner & Auction Grand Ballroom |
Thursday, January 16, 2020
8:00 am – 1:00 pm | Board of Directors Breakfast & Meeting Kiva Ballroom B |