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FreshStart Conference Schedule

JANUARY 14-16, 2020 | TUCSON, AZ

Make your plans to join the produce industry in January to grow your business in a way that does good.

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Tuesday, January 14, 2020

10:30 am – 5:00 pm Growing Up Fresh Golf Tournament
Mountain Course
5:00 – 7:00 pm After Golf Reception
Canyon Café Saguaro / Bill’s Grill

Wednesday, January 15, 2020

6:00 am – 7:00 am FreshStart Yoga
7:00 am – 5:00 pm Registration & Silent Auction Open
Foyer West & Grand Ballroom Foyer
8:00 – 11:30 am Volunteer Leadership Meetings
Noon – 2:00 pm Lunch General Session
Kiva Ballroom AB
2:00 – 5:00 pm

Education Breakouts

Track 1 – Fresh Opportunities in Foodservice: Schools and Restaurants
Over the course of 24-hours – whether at school or grabbing dinner on the go – children often get the majority of their calories outside the home. This track will explore how leading school foodservice programs are enticing kids to choose fresh fruit and veggies on the lunch line and beyond, and how restaurants can capitalize on diner preferences for plant-forward meals and healthier children’s menus.  

Track 2 – Fresh Approaches at Retail: Growing Sales and New Consumers
The produce aisle may boast the healthiest choices for their children, but competing forces often drive sales elsewhere. In this track, explore innovative strategies to grow fresh produce purchases in-store and new solutions for getting children excited to choose fresh!  

6:30 – 9:00 pm Gala Reception, DinnerAuction
Salon ABC

Thursday, January 16, 2020

8:00 am – 4:30 pm Board of Directors Breakfast & Meeting
Noon – 1:00 pm Board of Directors Lunch
5:30 – 8:00 pm Board of Directors Reception & Dinner