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FreshStart Conference Schedule

JANUARY 14-16, 2020 | TUCSON, AZ

Tuesday, January 14, 2020

10:30 am – 5:00 pm Growing Up Fresh Golf Tournament
Mountain Course
4:00 pm – 6:00 pm Produce Safety Immersion Program
Ventana Room
5:00 – 6:00 pm Golf Reception
Canyon Café Saguaro / Bill’s Grill

Wednesday, January 15, 2020

6:00 am – 7:00 am FreshStart Yoga
Ventana Room (Second floor)
7:00 am – 5:00 pm Registration & Silent Auction Open
Foyer West & Grand Ballroom Foyer
7:00 am – 9:00 am Washington Conference Advisory Committee
Executive Boardroom
7:30 am – 9:30 am Leadership Alumni Board Meeting
Hospitality Suite 2202
8:00 am – 11:30 am Volunteer Leadership Meetings

United Fresh Start Foundation Board of Trustees Meeting
Salon E

Supply Chain Logistics Council Meeting
Salon D

Produce Marketing & Merchandising Council Meeting
Salon KL

Finance & Business Management Council Meeting
Hospitality Suite 2206

Grower-Shipper Board Meeting
Salon F

Fresh-Cut Processor Board Meeting
Coronado

Wholesaler-Distributor Board Meeting
Salon J

Retail-Foodservice Board Meeting
Sonora

8:00 am-5:00 pm
Food Safety Council Meeting
Kiva Ballroom A

9:30 am-11:30 am
Organic Working Group
Executive Boardroom

Noon – 1:45 pm Lunch General Session
Grand Ballroom
2:00 pm – 5:00 pm

Education Breakouts

2:00-3:00 pm

 Leading with Health to Drive Sales: How Retail is Engaging Families to Choose Fresh Produce
Salon JKL
Hear about innovative retailer-based programs that aim to establish a culture of health in stores and communities, all while driving sales in the produce department. 

How Schools Feature and Market Fresh Produce to Students and Families: Tapping into Generation Z 
Salon A

Schools are finding creative ways to highlight healthier foods, while encouraging similar choices at home. As schools aim to get more students to participate in their meal program, they need to offer on-trend, familiar dishes, while showing parents that healthy, fresh options are being offered.

3:15-4:15 pm

Snack Attack: How Can Produce Take Back the Snack Category
Salon JKL

Learn how our industry is bringing back the original snack aisle (the produce department!) – one convenient, kid-friendly, and fun option at a time.


Kids’ Food Preferences & How Restaurants Can Incorporate Fresh with Success
Salon A

Today’s digitally-connected generation has a lot of information at their fingertips, making them savvy consumers and household influencers, especially when it comes to their food choices.  This session will explore young consumer eating habits and trends, and how foodservice operators can make it easier for children and parents to choose fresh produce when dining out. 

6:00 pm – 9:00 pm Gala Reception, DinnerAuction
Grand Ballroom

Thursday, January 16, 2020

8:00 am – 1:00 pm Board of Directors Breakfast & Meeting
Kiva Ballroom B