FreshStart Conference Schedule

Make your plans to join the produce industry in January to grow your business in a way that does good.

10:30 am – 5:00 pm	Growing Up Fresh Golf Tournament Mountain Course
5:00 – 7:00 pm	After Golf Reception Canyon Café Saguaro / Bill’s Grill

6:00 am – 7:00 am	FreshStart Yoga
7:00 am – 5:00 pm	Registration & Silent Auction Open Foyer West & Grand Ballroom Foyer
8:00 – 11:30 am	Volunteer Leadership Meetings
Noon – 2:00 pm	Lunch General Session Kiva Ballroom AB
2:00 – 5:00 pm	Education Breakouts Track 1 – Fresh Opportunities in Foodservice: Schools and Restaurants Over the course of 24-hours – whether at school or grabbing dinner on the go – children often get the majority of their calories outside the home. This track will explore how leading school foodservice programs are enticing kids to choose fresh fruit and veggies on the lunch line and beyond, and how restaurants can capitalize on diner preferences for plant-forward meals and healthier children’s menus. Track 2 – Fresh Approaches at Retail: Growing Sales and New Consumers The produce aisle may boast the healthiest choices for their children, but competing forces often drive sales elsewhere. In this track, explore innovative strategies to grow fresh produce purchases in-store and new solutions for getting children excited to choose fresh!
6:30 – 9:00 pm	Gala Reception, Dinner & Auction Salon ABC

8:00 am – 4:30 pm	Board of Directors Breakfast & Meeting
Noon – 1:00 pm	Board of Directors Lunch
5:30 – 8:00 pm	Board of Directors Reception & Dinner