FreshStart Conference

January 14-16, 2020 | Tucson, AZ

The 2020 FreshStart Conference is the United Fresh Start Foundation’s annual event where attendees from across the fresh produce industry kick off the year working towards a common goal: to increase fresh produce access for kids and families.

Grow your business in a way that does good. Jump-start your year by learning how your business can grow opportunities to serve the next generation of consumers and their families.

Register Today

This year’s FreshStart Conference includes the Foundation’s annual Gala Dinner and presentation of the United Fresh Lifetime Achievement award; the annual Bids for Kids silent and live auction; the Growing Up Fresh golf tournament, and meetings of all United Fresh volunteer leadership boards, councils and committees.

 The Growing Up Fresh Golf Tournament gathers participants to hit the links to benefit kids!

The General Session and Workshops focus on connecting your business to new opportunities to reach kids and their families with  fresh, healthy produce.

The Bids for Kids Silent and Live Auction helps ensure children and families everywhere have access to fresh fruits and vegetables through your generosity.

 The Annual Gala Dinner celebrates United Fresh’s Lifetime Achievement Award honoree.

Schedule of Events

View the full Freshstart Conference schedule of events, and make your plans to join the produce industry in January to grow your business in a way that does good.

View Schedule

Tuesday, January 14, 2020

10:30 am – 5:00 pm Growing Up Fresh Golf Tournament
5:00 – 7:00 pm After Golf Reception

Wednesday, January 15, 2020

6:00 am – 7:00 am Yoga Class
7:00 am – 5:00 pm Registration & Silent Auction Open
8:00 – 11:30 am Volunteer Leadership Meetings
Noon – 2:00 pm Lunch General Session
2:00 – 5:00 pm Education Breakouts  
6:30 – 9:00 pm Gala Reception, DinnerAuction

Thursday, January 16, 2020

8:00 am – 1:00 pm Board of Directors Breakfast & Meeting
1:00 pm – 2:00 pm Board of Directors Lunch

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Registration Details

2020 FreshStart Conference Registration 

  • $295 United Fresh member
  • $495 nonmember

Registration includes Wednesday’s Breakfast General Session and Conference, Gala Dinner, and all meetings and meals for volunteer leaders. 

Register Today

The Foundation Fundraising Golf Tournament is an additional $300 fee. 

Ways to Save

United Fresh members can purchase the 2020 Smart Pass Education Package, a $250 savings off of the Associations three core annual programs: the FreshStart ConferenceUnited Fresh Convention & Expo, and United Fresh Washington Conference. In addition, the pass will provide a $300 credit toward any United Fresh program registration or purchase of publications.

Learn More About Smart Pass

United Fresh 2020 exhibiting companies can take advantage of the 2020 Exhibitor Value Package and send a first-time FreshStart Conference attendee for FREE! Take advantage of this opportunity by contacting John Toner, United Fresh’s Vice President of Convention & Industry Collaboration at 202-303-3424.

Hotel & Travel

United Fresh has reserved a block of rooms at Loews Ventana Canyon Resort in Tuscon, AZ at the preferred rate of $209. Reservations must be made by December 20, 2019 to receive the discounted rate. 

We encourage attendees to contact the Loews Ventana Canyon Resort to make reservations or call 1.844.784.6401 and mention the United Fresh block.

Book My Room


Position your brand in front of industry professionals that are looking to grow their business in a way that does good at FreshStart Conference 2020. FreshStart is the first opportunity in 2020 to enhance your brand and gain industry recognition. Show your commitment to our mission by sponsoring and supporting today. All sponsorship proceeds from the event support the United Fresh Start Foundation’s mission to increase children’s access to fresh produce.

Download the Sponsorship Guide

Foundation Board of Trustees

  • Phil Muir, President & CEO, Muir Copper Canyon Farms (Chairman)
  • Tyler Deutsch, SVP, Business Development, Produce Alliance
  • Alex DiNovo, President & COO, DNO Produce
  • Bil Goldfield, Director, Corporate Communications, Dole Food Company
  • Robert Gordon, President/CEO, FreshPoint Inc.
  • Lisa McNeece, Vice President, Foodservice and Industrial Sales, Grimmway Enterprises, Inc.
  • Lee Anne Oxford, Director of Marketing, L & M Companies
  • Susan Reimer-Sifford, Fresh Connect LLC
  • Blair Richardson, President & CEO, Potatoes USA
  • Nichole Towell, Senior Director of Marketing, Duda Farm Fresh Foods, Inc.

For more information about the 2020 FreshStart Conference, contact Amanda Griffin, United Fresh Vice President of Education & Programs Management at 202.303.3412.