January 14-16, 2020 | Tucson, AZ
The 2020 FreshStart Conference is the United Fresh Start Foundation’s annual event where attendees from across the fresh produce industry kick off the year working towards a common goal: to increase fresh produce access for kids and families.
Grow your business in a way that does good. Jump-start your year by learning how your business can grow opportunities to serve the next generation of consumers and their families.
This year’s FreshStart Conference includes the Foundation’s annual Gala Dinner and presentation of the United Fresh Lifetime Achievement award; the annual Bids for Kids silent and live auction; the Growing Up Fresh golf tournament, and meetings of all United Fresh volunteer leadership boards, councils and committees.
Schedule of Events
View the full Freshstart Conference schedule of events, and make your plans to join the produce industry in January to grow your business in a way that does good.
Tuesday, January 14, 2020
|10:30 am – 5:00 pm||Growing Up Fresh Golf Tournament|
|5:00 – 7:00 pm||After Golf Reception|
Wednesday, January 15, 2020
|6:00 am – 7:00 am||Yoga Class|
|7:00 am – 5:00 pm||Registration & Silent Auction Open|
|8:00 – 11:30 am||Volunteer Leadership Meetings|
|Noon – 2:00 pm||Lunch General Session|
|2:00 – 5:00 pm||Education Breakouts|
|6:30 – 9:00 pm||Gala Reception, Dinner & Auction|
Thursday, January 16, 2020
|8:00 am – 1:00 pm||Board of Directors Breakfast & Meeting|
|1:00 pm – 2:00 pm||Board of Directors Lunch|
2020 FreshStart Conference Registration
- $295 United Fresh member
- $495 nonmember
Registration includes Wednesday’s Breakfast General Session and Conference, Gala Dinner, and all meetings and meals for volunteer leaders.
The Foundation Fundraising Golf Tournament is an additional $300 fee.
Ways to Save
United Fresh members can purchase the 2020 Smart Pass Education Package, a $250 savings off of the Associations three core annual programs: the FreshStart Conference, United Fresh Convention & Expo, and United Fresh Washington Conference. In addition, the pass will provide a $300 credit toward any United Fresh program registration or purchase of publications.
United Fresh 2020 exhibiting companies can take advantage of the 2020 Exhibitor Value Package and send a first-time FreshStart Conference attendee for FREE! Take advantage of this opportunity by contacting John Toner, United Fresh’s Vice President of Convention & Industry Collaboration at 202-303-3424.
Hotel & Travel
United Fresh has reserved a block of rooms at Loews Ventana Canyon Resort in Tuscon, AZ at the preferred rate of $209. Reservations must be made by December 20, 2019 to receive the discounted rate.
We encourage attendees to contact the Loews Ventana Canyon Resort to make reservations or call 1.844.784.6401 and mention the United Fresh block.
Position your brand in front of industry professionals that are looking to grow their business in a way that does good at FreshStart Conference 2020. FreshStart is the first opportunity in 2020 to enhance your brand and gain industry recognition. Show your commitment to our mission by sponsoring and supporting today. All sponsorship proceeds from the event support the United Fresh Start Foundation’s mission to increase children’s access to fresh produce.
Foundation Board of Trustees
- Phil Muir, President & CEO, Muir Copper Canyon Farms (Chairman)
- Tyler Deutsch, SVP, Business Development, Produce Alliance
- Alex DiNovo, President & COO, DNO Produce
- Bil Goldfield, Director, Corporate Communications, Dole Food Company
- Robert Gordon, President/CEO, FreshPoint Inc.
- Lisa McNeece, Vice President, Foodservice and Industrial Sales, Grimmway Enterprises, Inc.
- Lee Anne Oxford, Director of Marketing, L & M Companies
- Susan Reimer-Sifford, Fresh Connect LLC
- Blair Richardson, President & CEO, Potatoes USA
- Nichole Towell, Senior Director of Marketing, Duda Farm Fresh Foods, Inc.
For more information about the 2020 FreshStart Conference, contact Amanda Griffin, United Fresh Vice President of Education & Programs Management at 202.303.3412.