FreshStart Conference

January 14-16, 2020 | Tucson, AZ

The FreshStart Conference is the United Fresh Start Foundation’s annual event where attendees from across the fresh produce industry kick off the year working towards a common goal: to increase fresh produce access for kids and families.

Attendees jump-started their year by learning how their businesses can grow opportunities to serve the next generation of consumers and their families.

This year’s FreshStart Conference included the Foundation’s annual Gala Dinner and presentation of the United Fresh Lifetime Achievement award; the annual Bids for Kids silent and live auction; the Growing Up Fresh golf tournament, and meetings of all United Fresh volunteer leadership boards, councils and committees.

 The Growing Up Fresh Golf Tournament gathered participants to hit the links to benefit kids!

The General Session and Workshops focused on connecting attendees business to new opportunities to reach kids and their families with fresh, healthy produce.

The Bids for Kids Silent and Live Auction helped ensure children and families everywhere have access to fresh fruits and vegetables through attendees generosity.

 The Annual Gala Dinner celebrated United Fresh’s Lifetime Achievement Award honoree.

Schedule of Events

View the full Freshstart Conference schedule of events.

View Schedule

See Who Attended

See who networked with peers, learned from industry leaders, and supported the United Fresh Start Foundation in Tucson, AZ.

View Attendee List

What Your Peers Said

Foundation Board of Trustees

  • Phil Muir, President & CEO, Muir Copper Canyon Farms (Chairman)
  • Tyler Deutsch, SVP, Business Development, Produce Alliance
  • Alex DiNovo, President & COO, DNO Produce
  • Bil Goldfield, Director, Corporate Communications, Dole Food Company
  • Robert Gordon, President/CEO, FreshPoint Inc.
  • Lisa McNeece, Vice President, Foodservice and Industrial Sales, Grimmway Enterprises, Inc.
  • Lee Anne Oxford, Director of Marketing, L & M Companies
  • Susan Reimer-Sifford, Fresh Connect LLC
  • Blair Richardson, President & CEO, Potatoes USA
  • Nichole Towell, Senior Director of Marketing, Duda Farm Fresh Foods, Inc.

For more information about the FreshStart Conference, contact Amanda Griffin, United Fresh Vice President of Education & Programs Management at 202.303.3412.