FreshStart Conference

January 14-16, 2020 | Tucson, AZ

The 2020 FreshStart Conference is the United Fresh Start Foundation’s annual event where attendees from across the fresh produce industry kick off the year working towards a common goal: to increase fresh produce access for kids and families.

Grow your business in a way that does good. Jump-start your year by learning how your business can grow opportunities to serve the next generation of consumers and their families.

Register Today

This year’s FreshStart Conference includes the Foundation’s annual Gala Dinner and presentation of the United Fresh Lifetime Achievement award; the annual Bids for Kids silent and live auction; the Growing Up Fresh golf tournament, and meetings of all United Fresh volunteer leadership boards, councils and committees.

 The Growing Up Fresh Golf Tournament gathers participants to hit the links to benefit kids!

The General Session and Workshops focus on connecting your business to new opportunities to reach kids and their families with  fresh, healthy produce.

The Bids for Kids Silent and Live Auction helps ensure children and families everywhere have access to fresh fruits and vegetables through your generosity.

 The Annual Gala Dinner celebrates United Fresh’s Lifetime Achievement Award honoree.

Schedule of Events

Tuesday, January 14, 2020

10:30 am – 5:00 pm Growing Up Fresh Golf Tournament
5:00 – 7:00 pm After Golf Reception

Wednesday, January 15, 2020

7:00 am – 5:00 pm Registration & Silent Auction Open
8:00 – 11:30 am Volunteer Leadership Meetings
Noon – 2:00 pm Lunch General Session
2:00 – 5:00 pm Education Breakouts
6:30 – 9:00 pm Gala Reception, DinnerAuction

Thursday, January 16, 2020

8:00 am – 4:30 pm Board of Directors Breakfast & Meeting
Noon – 1:00 pm Board of Directors Lunch
5:30 – 8:00 pm Board of Directors Reception & Dinner

Registration Details

2020 FreshStart Conference Registration 

  • $295 United Fresh member
  • $495 nonmember

Registration includes Wednesday’s Breakfast General Session and Conference, Gala Dinner, and all meetings and meals for volunteer leaders. 

Register Today

The Foundation Fundraising Golf Tournament is an additional $300 fee. 

Hotel & Travel

United Fresh has reserved a block of rooms at Loews Ventana Canyon Resort in Tuscon, AZ at the preferred rate of $209. Reservations must be made by December 13, 2019 to receive the discounted rate. 

We encourage attendees to contact the Loews Ventana Canyon Resort to make reservations or call 1.844.784.6401 and mention the United Fresh block.

Foundation Board of Trustees

  • Phil Muir, President & CEO, Muir Copper Canyon Farms (Chairman)
  • Tyler Deutsch, SVP, Business Development, Produce Alliance
  • Alex DiNovo, President & COO, DNO Produce
  • Bil Goldfield, Director, Corporate Communications, Dole Food Company
  • Robert Gordon, President/CEO, FreshPoint Inc.
  • Lisa McNeece, Vice President, Foodservice and Industrial Sales, Grimmway Enterprises, Inc.
  • Lee Anne Oxford, Director of Marketing, L & M Companies
  • Susan Reimer-Sifford, Fresh Connect LLC
  • Blair Richardson, President & CEO, Potatoes USA
  • Nichole Towell, Senior Director of Marketing, Duda Farm Fresh Foods, Inc.

For more information about the 2020 FreshStart Conference, contact Amanda Griffin, United Fresh Vice President of Education & Programs Management at 202.303.3412.