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Advocate of the Year Award

The United Fresh Produce Industry Advocate of the Year Award pays special recognition to one United Fresh member a year that serves as an advocate for the entire produce industry. Honorees are leading companies and associations that make an impact and drive the industry forward.

The award recipient, announced at the Washington Conference, is selected by the United Fresh Executive Committee using the following criteria:

  • A member in good standing of the United Fresh Produce Association.
  • Demonstration of outstanding support for public policy advocacy through engagement with federal legislative, regulatory and other government officials.
  • Diligent work on federal policy objectives to advance the fresh produce industry.
  • Active involvement with produce industry political initiatives such as the Washington Conference, Grassroots Action Network and United FreshPAC.

Baldor Specialty Foods, President, Michael Muzyk accepting the 2017 United Fresh Produce Industry Advocate of the Year Award on behalf of his company.

Nominations for the 2018 Produce Industry Advocate of the Year Award is now open!

Submit your company or industry partner today

2017 Winner: Baldor Specialty Foods, Inc.

The United Fresh Produce Association honored Baldor Specialty Foods, Inc. as the Produce Industry Advocate of the Year during 2017’s The Washington Conference. “Our industry can count on Baldor to advance the future of fresh produce,” said United Fresh President and CEO Tom Stenzel. “Time and time again, they have shown us their commitment to being a leader in the public policy arena at United Fresh.”

Representatives of their company have been active in various volunteer leadership roles for United Fresh. Baldor has donated their own funds and raised support for salad bars in schools, as well as hosted town halls, encouraging their peers to get involved in United Fresh.  They’re strong supporters of United FreshPAC, with their executives making personal contributions and also encourages fellow council and board members to engage strongly in PAC activities. They helped execute the delivery of fresh produce to welcome all new Member of Congress and helped us showcase our industry was a beautiful focal point during the Agriculture Inaugural Gala.

Baldor Specialty Foods is one of the largest importers and distributors of fresh produce and specialty foods in Northeast and Mid-Atlantic regions. Beginning as Balducci’s fruit stand in Greenwich Village in 1946, Baldor maintains its original promise – curate and deliver the best and freshest foods in the world. Baldor seeks to provide great specialty foods and logistics that give their customers an edge. To learn more, go to

Past Winners2002-2016

2017 – Baldor Specialty Foods, Inc.
2016 – Caito Foods Service, Inc.
2015 – Frey Farms
2014 – Wonderful Citrus
2013 – Del Monte Fresh
2012 – Four Seasons Family of Companies
2011 – Georgia Fruit & Vegetable Growers Association; National Watermelon Association
2010 – C.H.Robinson Wordwide, Inc.
2009 – PRO*ACT
2008 – Walter P. Rawl & Sons
2007 – New York Apple Association, Inc.
2006 – Sunkist Growers, Inc.
2005 – L & M Companies
2004 – Produce for Better Health Foundation
2003 – Tanimura & Antle
2002 – Capital City Fruit Company, Inc.






For more information about the Produce Industry Advocate of the Year Award, contact Angela Tiwari, Director, Grassroots and Political Action, at 202.303.3416.