Take our Recall Quiz to test your recall knowledge.
The United Fresh Research & Education Foundation presents "Training for Recall, Communicating Under Fire," sponsored by Syngenta. This two-day training program focuses on helping you understand:
- Fundamentals of a product recall, including your rights and responsibilities
- The role of the FDA
- How to limit your liability and manage customer expectations
- How to build a customized communication plan
- How to effectively communicate to the industry, customers, consumers and the media
At the very least, your produce recall team should include management, technical staff and your marketing/communications staff. If a product recall is not properly handled by your entire recall team, it can quickly turn into a crisis situation. This course is designed for everyone on your produce recall team. It will combine recall protocols and communication management principles to ensure that both your technical food safety staff and communication and marketing staff know how to work together effectively and efficiently in a product recall situation.
In addition to the two-day training course, United Fresh is offering a customized media training session that follows the recall training (separate registration required). This media training course prepares you for the stresses of a real-life interview, so you know what to expect when it really happens. Our communication experts will teach you how to deliver your messages while being aggressively interviewed under the heat of the camera lights. Take what you learn and apply it to phone interviews, radio interviews and other crisis communication situations.
Register today!
For more information, contact Education Coordinator Julie Jacocks at 202-303-3400 ext. 405
Special thanks to our 2009 course sponsor: 
West Palm Beach, FL - Click here to register online or download a registration form
Recall/Crisis Management Course, October 27-28
Media Training, October 28-29
"Training For a Recall, Communicating Under Fire' was easily the best industry specific seminar I have attended. The information was well organized and prepared. The panelists were world-class and the overall presentation flowed in a way that captivated me the entire time." -Paul Cruikshank, Sr. Manager, Supplier QA & Protocols, C.H. Robinson Co.
"The recall training course is one of the best I have attended in my career. It is so important for everyone in our industry to attend and be prepared. This course has something applicable to every position within a produce company. I learned so much that I can take back to work with me. The United Fresh team did a fantastic job!" -Nelia Alamo, Director of Sales & Marketing, Gills Onions, LLC.
"I wanted to compliment and thank you for putting together a very informative and interesting program on a timely and important subject. I was impressed with the quality of the sessions and the high level of 'take home value' provided." -Emelio Castaneda, President, Field Fresh Foods, Inc.
|
