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Produce Executive Development Program
Developed in Partnership with Cornell University

An Ivy League Education, Member Rewards
Exclusively Designed for Produce Executives

Registration is now open for the 2013 United Fresh Produce Executive Development Program.  Join us March 10-15, 2013 on the Cornell campus for five days that could change your career.  Register Today! 

The produce industry is rapidly evolving and demands on executives are more heightened than ever. Success in today’s ever-changing business environment requires thoughtful and decisive executive leadership. The United Fresh Produce Executive Development Program, presented in partnership with the esteemed Cornell University Food Industry Management Program, is specifically designed to help today’s produce industry leaders sharpen their business acumen and executive skill set.

This five-day course takes participants through a unique learning experience characterized by cutting-edge theory, industry best practices and thought-provoking discussions about critical business issues affecting the global produce industry. Executives will be exposed to the latest business trends, learn effective tools to advance their companies, and master skills to navigate economic challenges.

“The week at Cornell was filled with phenomenal professors and an elite group of peers, all taking place in a prestigious university setting. What I learned was incredibly invaluable, engaging and educational."
- Michael Muzyk, President, Baldor Specialty Foods, Inc.

Experience a Dynamic Learning Environment, Interact with Industry Leaders
The Produce Executive Development Program is about learning, generating ideas and sharing the unique perspectives of its diverse group of participants. A maximum class size of 40 ensures a dynamic yet intimate learning environment. Cornell's instructors take a holistic approach to teaching, using interactive learning, group activities and case studies to drill down into key topics. Most importantly, the course doesn't take a one-size-fits-all approach, but instead is tailored to fit the unique goals of its participants.

“If you are considering an executive management course, look no further - this is the all-star program. World class faculty, industry icon guest speakers, relevant and interactive study topics, and a classroom full of like-minded peers. This is an opportunity to re-enter the engaging world of academia at one of the finest institutions in the world!"
- Jon-Christopher Myers, Director Business Development, Eurofresh, Inc.

Who Attends the Executive Program?

This program is designed for mid- to senior-level produce executives, including Presidents, CEOs, CFOs, Sr. Vice Presidents, Vice Presidents, Directors and others with management experience. More important than job title, however, are job responsibilities. If you are in a leadership position, under consideration for a leadership position, and/ or involved in your company’s strategic planning and execution, attending this course is one of the best decisions you can make.

A World-Renowned Executive Education
Cornell University’s Food Industry Management Program is world-renowned for its teaching, research and executive education, with program alumni from many of the world’s leading produce, retail and food companies. Throughout the five days, participants will learn straight from Cornell’s top instructors and special guest lecturers, taking part in engaging discussions, collaborative case studies and hands-on applications.

A Customized Curriculum for Today's Produce Executives
The Produce Executive Development Program is a powerful five-day program that focuses on issues critical to both personal development and the larger challenges and opportunities faced by today’s produce industry executives. Each day’s sessions are augmented with guest speakers, case study exploration, working groups and discussion. Prior to the program, attendees will complete personal assessment tools to help ensure a customized course experience and personalized feedback.

Click here to download the complete 2013 program brochure, including a list of topics to be covered in the 2013 course. 


Registration for the Produce Executive Development Program is limited to 40 attendees to ensure a dynamic yet intimate learning environment. Tuition includes: five nights lodging at the Statler Hotel, all classroom sessions and materials, tours, lunches, several special dinners, completion certificate and group photo.

Register before January 18 and save over $500 on tuition!  Space is limited and the risk for sell-out is high.  Be sure to register early to ensure your space.

The 2013 Produce Executive Development Program will take place March 10 - 15, 2013.   Click here to register or contact United's Education Manager Shannon Young at (202) 303-3405.

United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433