Being United Makes All The Difference

Welcome to United Fresh 

Renew Membership

Sign-up for our newsletter

Produce Sales Training

 

NEXT COURSE:

  • November 28- 29, 2017, Los Angeles, CA – SOLD OUT
    To be added to the November waitlist or to be notified of our next Produce Sales Training, please contact United Fresh Sr. Director of Education & Member Programs Amanda Griffin (202-303-3412)

United Fresh Produce Sales Training teaches fundamental selling skills and techniques for up-and-coming produce sales staff who want to deepen their knowledge of the sales process.

The course is designed specifically for sales professionals in the produce industry who are new to the industry or have a few years of experience and want to further their expertise. Attendees will learn basic key objectives such as how to identify customer needs, how to engage customers, and how to close a sale.  The course is limited to 20 participants.

The 1.5 day customized course will be highly interactive covering such topics as:
• How to identify customer needs 
• How to engage the customer early in the process 
• How to match products, benefits and needs 
• How to overcome objections 
• How to close

 

2017 REGISTRATION FEES

United Fresh Members$1500 / participant
Non-Members$1850 / participant

Space in the course is limited to 20 registrants. 

For more information or to be added to the November waitlist, contact United Fresh Sr. Director of Education & Member Programs Amanda Griffin (202-303-3412).

 

About the Trainer

The training program is presented by Jan Kessinger of Henderson Kessinger Consulting (HKC). HKC Inc. was founded in 1994 with a focus on creating sales with a commitment to meeting the needs of the customer. Jan specializes in delivering customized sales training programs and boasts a diverse portfolio of clients across myriad business sectors. He brings real-world experience to his training as a former buyer, salesperson and manager. He has a deep knowledge of the produce industry, with nearly two decades of experience at The Packer as sales director and associate publisher.