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Produce Sales Training


June 29-30 | Seaside, CA (SOLD OUT)

September 21-22 | Dallas, TX (SOLD OUT)

The United Fresh Produce Sales Training teaches fundamental selling skills and techniques for produce sales staff who want to deepen their knowledge of the sales process.

The course is designed specifically for sales professionals in the produce industry who have a few years of sales experience and want to further their expertise. Attendees will learn key objectives such as how to identify customer needs, how to engage customers, and how to close a sale.  The course is limited to 20 participants.

sales-training-taking-notesThe 1.5 day customized course will be highly interactive covering such topics as:

• How to identify customer needs 
• How to engage the customer early in the process 
• How to match products, benefits and needs 
• How to overcome objections 
• How to close


About the Trainer

The training program is presented by Jan Kessinger of Henderson Kessinger Consulting (HKC). HKC Inc. was founded in 1994 with a focus on creating sales with a commitment to meeting the needs of the customer. Jan specializes in delivering customized sales training programs and boasts a diverse portfolio of clients across myriad business sectors. He brings real-world experience to his training as a former buyer, salesperson and manager. He has a deep knowledge of the produce industry, with nearly two decades of experience at The Packer as sales director and associate publisher.

2016 Course Dates & Pricing

Seaside, CA (Embassy Suites Monterey Seaside)
June 29-30


Dallas, TX (Hilton Garden Inn DFW)
September 21-22



United Fresh Members$1500 / participant
Non-Members$1850 / participant

Space for each course is limited to 20 registrants.

For more information, contact United Fresh Meetings & Exhibits Coordinator, Danielle Fine, at 202.303.3420.