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Increasing Consumption of Fresh Fruits and Vegetables

Growing fresh produce consumption is one of United Fresh’s key mission areas. United Fresh leads the produce industry in shaping federal nutrition policies that increase access and consumption of fresh fruits and vegetables.  Additionally, the mission of our new United Fresh Start Foundation is to increase children’s access to fresh fruits and vegetables.  

United Fresh plays a leadership role in shaping policies and programs that increase fruit and vegetable consumption, including:      

  1. The addition of fruits and vegetables to the Special Supplemental Nutrition Program for Women, Infants and Children, better known as WIC. Today, more than 8 million WIC participants receive monthly vouchers for fresh fruits and vegetables.
  2. The national expansion of the Fresh Fruit and Vegetable Program. Today, more than 4 million low income elementary students receive a fresh fruit or vegetable snack every day at school.
  3. School meals that include double the amount of fruits and vegetables served daily and emphasized variety. Today, more than 30 million students benefit every day by receiving a wide variety of fruits and vegetables in school meals.  
  4. Let’s Move Salad Bars to Schools which has donated salad bars to more than 4,000 schools nationwide. Today, more than 2 million students benefit by having salad bars in their school cafeterias that offer a wide variety of fresh fruits and vegetables every day.
  5. A federal investment of $100M to test effective strategies to provide incentives for SNAP families to purchase more fresh fruits and vegetables.

United Fresh works collaboratively with USDA, CDC, Congress and allied public health organizations to shape policy and environmental changes and programs that increase fresh fruit and vegetable consumption.