Background
Country of origin labeling of fresh produce - also known as COOL - has been discussed for many years throughout the produce industry. Surveys taken before the final rule took effect indicated that more than 50 percent of fresh produce offered for sale in retail grocery stores was labeled with country of origin on packaging or PLU stickers. And, many retailers provided country of origin information on in-store signage. The 2008 Farm Bill (P.L. 110-246) contained important revisions to the original law passed in 2002 that provided for efficient labeling program for fresh produce from farm to table. In turn USDA began full implementation of this law on March 16, 2009.
Industry Resources
 Please continue to revist this webpage as information will be updated.
Staff Contacts
Robert Guenther
rguenther@unitedfresh.org
202-303-3409
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