The Virtual Marketplace lists detailed product information in multiple categories from over 220 companies, each of which will be exhibiting at United Fresh 2009, April 21-24 in Las Vegas.  The new database is built on a state-of-the-art product search platform, allowing visitors to search for products of interest in a variety of ways. The site also provides for an interactive user experience, allowing visitors to send messages to companies requesting additional information or personal meetings, and to create personalized lists of products and companies of interest.

"The United Fresh Virtual Marketplace takes annual trade show experience to a new level of value," said United Fresh President and CEO Tom Stenzel.  "The physical walls of the old-school trade show are now expanded into a 24/7 business-to-business information platform.  Users can now do their research at any time day or night, comparing various products and companies and searching for new innovative technologies before setting foot on the show floor."

Visitors to the site can also register for product updates of particular interest, and keep up with the new products and services coming online everyday in the Virtual Marketplace. Individuals can set their personal preferences to receive automatic updates about new products and services in the specific categories they want. 

"The best way to understand all the capabilities of the United Fresh Virtual Marketplace is to experience it for yourself," Stenzel said. 

Visitors can access the Virtual Marketplace by clicking here, or linking to the United Fresh Virtual Marketplace through the association’s home page at www.unitedfresh.org, and the United Fresh 2009 convention home page www.unitedfreshshows.com.