Bruce Peterson, President and CEO of Naturipe Farms, formerly with Wal-Mart Stores, Inc.	Bruce Knobeloch, Vice President of Marketing for River Ranch Fresh Foods, LLC, formerly with Schnuck Markets, Inc.

What's it really like on the retail side of the produce business? How can produce suppliers apply lessons and strategies learned from the retail industry to improve their business? Find out the answers to these and more as industry leaders Bruce Peterson and Bruce Knobeloch share their thoughts and experiences from the retail and produce industries in the "Reflecting on Retail Strategies: Lessons for Suppliers" session taking place at the 2009 Produce Executive Development Program. Presented by United Fresh & Cornell University, March 8-13, 2009, this is a can't-miss event!

Peterson and Knobeloch are just two of the many powerful speakers you'll hear from at this year's Executive Development Program. The Program will also include in-depth discussions on topics such as changes in food retail and foodservice climate, competitive strategy development, negotiation & conflict resolution, new product development, global food industry trends and supply chain effectiveness, plus a survival guide to financial planning.

This Program is designed for mid- to senior-level executives who are interested in achieving a competitive edge and helping their companies address the key challenges and opportunities faced by today's produce industry. This course has sold out two years in a row, so be sure to register today! Class activities are interactive so enrollment is limited, and registration is on a first-come, first-served basis. Early registration discounts end January 5, 2009. For more information or to register, contact Victoria Backer at 202-303-3400 ext. 408.