SANTA MONICA, Calif., Oct. 29 -- Will Rogers Learning
Community (K-5) will unveil an innovative snack program aimed at combating
obesity in school children by providing fresh fruit and vegetables in the
classroom to develop life-long healthy eating habits at a young age. The
2008 Farm Bill expanded the "Fresh Fruit and Vegetable Snack Program"
nationwide due to its overwhelming success. The United Fresh Produce
Association, the nation's premier fruit & vegetable trade association, was
a leading advocate for expanding this program along with state leaders
including California's Secretary of Food and Agriculture A.G. Kawamura and
Superintendent of Public Instruction, Jack O'Connell. California is the
nation's top producer of fruits and vegetables.

WHO:   Students participating in Fresh Fruits and Vegetable Snack Program
            A.G. Kawamura, Secretary, California Department of Food and
            Agriculture Phyllis Bramson-Paul, Assistant Superintendent of
            Public Instruction for Nutrition Services, California Department of
            Education Dr. Lorelei DiSogra, Vice President, Nutrition, United
            Fresh Produce Association Matt McInerney, Executive Vice President,
            Western Growers Association

WHAT:  Unveiling the Fresh Fruit & Vegetable Snack Program with student
             participation

WHEN:  Thursday, October 30, 2008 at 9:15 a.m.

WHERE: Will Rogers Learning Community, Room 511
              2401 - 14th Street
              Santa Monica, CA 90405

Background on Fresh Fruit & Vegetable Snack Program:

    The Fresh Fruit and Vegetable Snack Program seeks to develop life-long
healthy eating habits in school children by providing fresh fruits and
vegetable snacks for free at schools across the country. The 2008 Farm Bill
expanded this program to all 50 states due to its effectiveness in pilot
schools and overwhelming bi-partisan support in Congress. The program is
being administered by the California Department of Education's Nutrition
Services Division and during the 2008-2009 school year, California schools
are eligible to receive $2.7 million to implement this program. The Will
Rogers Learning Community has been allocated $26,100 ($50 per student) for
the current school year for its 563 students (50% Hispanic/Latino, 32%
White, 15% African American and 1% Asian) and is one of 25 schools funded
in California to implement this innovative program designed to improve
child nutrition.

    United Fresh Produce Association is the nation's premier industry trade
association representing more than 1,400 members throughout the global
fresh produce supply chain, including family-owned, private and publicly
traded businesses as well as regional, national and international
companies. For more information about United Fresh, visit our website at
http://www.unitedfresh.org.