Ø      Join Your Business Partners To Learn How COOL Affects You

Ø      Learn the New Rules on COOL from USDA and Industry Experts

Ø      Find Practical Solutions Shared by Customers and Suppliers 

USDA has issued new country of origin labeling (COOL) regulations that will take effect on September 30, 2008.  In order to implement the law efficiently and effectively, suppliers and retailers will need to work together to provide country of origin information for a wide range of products, including fresh and frozen beef, pork, lamb, and chicken, as well as fresh and frozen fruits and vegetables. 

To ensure that retailer and suppliers both understand the new regulations and work together to discuss the impact on your business, American Meat Institute, United Fresh Produce Association and Food Marketing Institute are holding three joint workshops to explain how to comply with the COOL laws.  Workshops will be held at convenient airport hotel locations August 12 in Baltimore, MD, August 13 in Chicago, IL and August 14 in San Jose, CA.

Attending one of these workshops is the ONLY opportunity for retailers and suppliers to sit side by side to learn about these laws and how to implement them together. 

For All Participants:

Ø      Hear directly from USDA experts who've written the regulations

Ø      Get direct answers to your questions

Ø      Talk with industry legal and business experts about compliance with the law, and supply chain efficiency

For Retailers:

Ø      Learn about the COOL regulations for both meat and produce in one setting

Ø      Interact with key suppliers to understand how they can help you implement the rules

For Produce and Meat Suppliers:

Ø      Get on the same page with your customers in understanding what's required

Ø      Talk with retailers directly about operational efficiencies to implement COOL

The most cost-effective way to be sure you can comply with the new rules, and understand what your supply chain partners will expect.

Workshop Registration Only $195

All workshops will feature meat sessions from 9:00 a.m.-12:00 noon; lunch from 12:00-1:00 p.m.; and produce sessions from 1:00 p.m.-4:00 p.m.  Registration includes both morning and afternoon sessions, and lunch is included. 

August 12, 2008

Four Points Sheraton

Baltimore, Maryland

August 13, 2008

Hyatt Regency O’Hare

Chicago, Illinois

August 14, 2008

Wyndam Hotel

San Jose, California

(Click on the location above to register)

Space is limited - register today!