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January 11, 2008

A warm welcome to two new members of the United Fresh Board of Directors â€" Mike Cavallero, President, North American Tropical Fresh Fruit, Dole Fresh Fruit Company, and Brian Kocher, President, North America, Chiquita Brands International, Inc. “We’re honored to have Mike and Brian bring their personal expertise to our Board, filling positions previously held by former executives of their companies,” said Chairman Emanuel Lazopoulos. Mike’s responsibilities include overseeing Dole’s fresh fruit and vegetables marketing departments, as well as the North American banana, tropical fruit, deciduous and vegetable sales divisions. Mike will be serving his second term on the United Fresh Board, having first served from 1996 to 2000. Brian is responsible for all aspects of Chiquita’s operations in North America, including value-added salads, bananas and other produce. He joined Chiquita in 2005 and served most recently as Vice President, Controller and Chief Accounting Officer. For more information about Board service, contact Senior Vice President of Member Services Victoria Backer, 202-303-3408.





United Fresh Produce Association
1901 Pennsylvania Ave. NW, Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433
united@unitedfresh.org