United Fresh Produce Association - promoting the growth and success of produce companies and their partners

Convention Committee, Marketing Partners to Explor Vegas Opportunities - Mark the Calendar for November 27-28

November 8, 2007

FOR IMMEDIATE RELEASE: November 7, 2007
Contact: Amy Philpott, aphilpott@unitedfresh.org, 202-303-3400 ext.425

(Washington, DC) - United Fresh is holding a special Las Vegas Exhibitor Briefing on Wednesday, November 28, 2007 for all current and interested 2008 expo exhibitors. This briefing will follow a special welcome reception hosted by the United Fresh 2008 Convention Committee on November 27 at Bally’s Las Vegas.

Attendees will enjoy the city, network with committee members, learn about United Fresh, Las Vegas 2008, and talk with the experts about ways to maximize business value at this year’s show �" the first produce convention in Vegas in 23 years!

During the United Fresh Exhibitor Briefing United Fresh staff will answer questions about the events and business opportunities at United Fresh, Las Vegas 2008. In addition, Jefferson Davis, president of Competitive Edge, and also known as The Tradeshow Turnaround Artist, will present his practical, proven processes for effectively attracting the right attendees to your exhibit and managing visitor interactions to produce meaningful results.

“As a retailer, United Fresh, Las Vegas offers a unique opportunity to see suppliers and learn about the food safety and technical side of the business.” said Convention Committee Co-chairman Ron Anderson, Spartan Stores. “This Exhibitor Briefing will be a great opportunity for companies throughout the supply chain to learn how to effectively target their trade show audiences.”

Convention Committee Co-chairman Alan Heinzen, Heinzen Manufacturing adds that “buying decisions today are often made by teams, not just one individual. Your sales and marketing staff need to know how to talk to entire buying teams, including the buyer, his boss, and his boss’ boss. At the United Fresh Exhibitor Briefing, we’ll discuss how to adapt to these changing business models.”

“I encourage all produce companies to come to the Exhibitor Briefing to learn how they can position their company to benefit from the unique, double expo experience at the United Fresh Las Vegas show. You are never too experienced to learn, and this is a perfect chance to get all your questions about the show answered,” concluded Convention Committee Co-chairman Fred Williamson, Andrew and Williamson Fresh Produce.

For more information or to register for special, Las Vegas, United Fresh Exhibitor Briefing, please contact Hector Ranero at 202-303-3420, hranero@unitedfresh.org.