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June 27, 2013
Opportunity for More Fresh and Fresh-Cut Fruits and Vegetables Available to Students in Schools

WASHINGTON, DC - United Fresh applauds USDA's Smart Snacks in School standards to improve the nutritional quality of foods and beverages offered for sale to students in schools. The new nutrition standards apply to all foods and beverages sold a la carte, in school vending machines, stores, and snack bars and must be implemented by July 1, 2014. The new standards will increase the availability of fresh fruits and vegetables, whole grains, and low fat dairy products for sale to students, and reduce the amount of calories, fat, sodium, and sugar. Designed to be consistent with the Dietary Guidelines, foods available for sale will now complement healthier school meals and help create healthier school food environments for our nation's school children.

"Increasing the availability of fresh fruits and vegetables as snacks in schools will go a long way towards creating a healthy school food environment and improving nutrition for 32 million school children," said Dr. Lorelei DiSogra, United's vice president of nutrition & health."In addition, this will drive opportunities for increased produce sales to schools, especially for fresh and fresh-cut fruits and vegetables in convenient single servings."

This new school snack standard complements and supports the recent improvements to school meals and underscores United's commitment to improving child nutrition. The landmark new school lunch regulations, which were implemented at the beginning of the 2012-2013 school year, doubled the amount of fruits and vegetables served every day and emphasized providing a wide variety of colorful fruits and vegetables each week.

United Fresh has championed healthier school food environments over the past decade. United is the lead advocate for the Fresh Fruit and Vegetable Program, which provides a fresh fruit and vegetable snack to more than 4 million low-income elementary school children every day. The Let's Move Salad Bars to Schools campaign, of which United is a founding member, also aims to increase children's fruit and vegetable consumption and has donated salad bars to more than 2,500 schools towards achieving that goal.

United Fresh will work with our members, nutrition advocates and stakeholders to maximize opportunities for schools to offer students more fresh and fresh-cut fruits and vegetables options.


Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit or call 202-303-3400. 

United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433