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June 27, 2013
Global Flavors Go Bold in Quarterly Spotlight

WASHINGTON, DC - Fresh produce saw positive dollar and volume sales in the first quarter of 2013, a strong start to the year. Organic fruits and vegetables and value-added categories also posted positive overall dollar and volume growth compared to the same period last year, according to the latest edition of FreshFacts® on Retail, the quarterly retail research report of the United Fresh Foundation.

A 4.9% increase in average retail price led to a 7% increase in average dollar sales for the produce department and a volume increase of 2% compared to Q1 2012. Fruit increased dollar sales nearly 8% in Q1 2013, with vegetable dollar growth close behind at 5.7%. Total volume for fruits and vegetables increased 1.4% and 2.1%, respectively.

The FreshFacts® on Retail report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories.

Highlights of this quarter's report include:

  • Nine of the top 10 fruits posted dollar growth that exceeded Q1 2012. Citrus, apples, specialty fruits and melons each experienced double-digit increases that generally corresponded with higher retail prices.
  • Half of the top 10 vegetable categories increased both dollar and volume sales compared to the same quarter last year, with nine categories showing strong increased dollar sales regardless of relatively modest retail price increases.
  • Value-added fruits increased dollar and volume sales by 10.7% and 2.9%, respectively. Fresh-cut fruit continued to dominate with 81.5% of category sales during Q1 2013.
  • Three of the top four value-added vegetable categories increased volume sales by double digits, supported by steady average retail pricing. Overall, value-added vegetables increased dollar sales 12.7% and volume sales 12.1% during Q1 2013
  • Organic fruits increased dollar sales 24.4% and organic vegetables increased dollar sales 14.9%.

Each FreshFacts® report also features a Quarterly Spotlight on an industry segment or notable trend. This quarter, an examination of consumer-driven trends in produce brings attention to the growing demand for globally-inspired items and premium priced products. The section explains how a diverse US population is raising awareness of global flavors and exotically sourced produce, and explores how specialty fruits are being sought after as premium products regardless of price.

The complete FreshFacts® on Retail report can be downloaded free of charge for all United Fresh members ($50 for non-members) by clicking here. For more information about how to obtain the report, please contact Shannon Young, United Fresh education manager, at 202-303-3400 ext. 405 or For questions about specific data contained in the report, please contact Kelli Beckel at the Perishables Group at 773-929-7013.

Ed. Note: A copy of the FreshFacts® on Retail report is available for press by contacting Shelby Rajkovich, United Fresh communications manager, at 202-303-3417.


Founded in 1998, the United Fresh Produce Association Foundation is a 501(c)(3) not-for-profit organization committed to meeting the public's needs for an abundant supply of healthy, safe and affordable fresh fruits and vegetables. The Foundation is dedicated to increasing the availability of fresh fruits and vegetables to children as a critical step in combating childhood obesity and launching a lifetime of healthy choices. To assist industry members in meeting these goals, the Foundation offers educational programs, leadership development, public outreach, and industry training through four different Centers -- Center for Leadership Excellence, Center for Nutrition and Health, Center for Food Safety and Quality, and Center for Global Produce Sustainability. For more information, visit or call 202-303-3400.

United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433