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July 8, 2010



United Fresh Vice President of Nutrition and Health Dr. Lorelei DiSogra provided oral testimony today on the 2010 Dietary Guidelines Advisory Committee's Report at a public meeting at USDA. Dr. DiSogra was one of 50 people to testify on the expert committee's recommendations that will form the basis of the 2010 Dietary Guidelines due to be published later this year.

In her testimony, Dr. DiSogra commended the committee's strong recommendations to increase fruit and vegetable consumption, emphasis on policy and environmental changes to create healthier food environments, and urgent need to focus on children to prevent childhood obesity. 

Additionally, Dr. DiSogra recommended that the 2010 Dietary Guidelines provide clear, strong and compelling consumer education messages that motivate individuals to increase their fruit and vegetable intake, as well as utilize a "Half Your Plate Should Be Fruits and Vegetables" strategy to graphically illustrate and communicate the amount of fruits and vegetables recommended for good health.

DiSogra also recommended that CDC collaborate with USDA to develop strong consumer messages and that the secretaries of USDA and HHS work together to implement system-wide policy, regulatory and environmental changes to create food environments that make it easier for Americans to eat a healthier diet. Highlighting the benefits of the Fresh Fruit and Vegetable Program and school salad bars, Dr. DiSogra noted that these effective strategies for increasing children's fruit and vegetable intake should be expanded to schools nationally. United Fresh will also be submitting written testimony.

For more information, contact Dr. DiSogra at 202-303-3400, ext. 403.






United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433
united@unitedfresh.org