At its Pennsylvania Avenue headquarters today, United Fresh hosted fellow members of the National Fruit & Vegetable Alliance (NFVA) prior to the group's meeting at the White House with First Lady Michelle Obama’s Let's Move! team.  

The alliance consists of public and private partners who work together to increase access and demand for fruits and vegetables for improved public health.

"It's important that we continue to build support from the White House for increasing fruit and vegetable consumption as a key strategy in fighting childhood obesity," said United Fresh President Tom Stenzel.

"We discussed with the White House team a number of initiatives for increasing access and availability of fruits and vegetables, including empowering parents through the Fruits and Veggies: More Matters campaign, getting more produce into inner-city and rural "food deserts," and changing the school food environment through the Fresh Fruit and Vegetable Snack Program and our new Salad Bar in Every School campaign."

Members of the NFVA include American Cancer Society, American Diabetes Association, American Frozen Food Alliance, American Heart Association, Canned Food Alliance, Centers for Disease Control, National Alliance for Nutrition & Physical Activity, National Cancer Institute, National Council of Fruit & Vegetable Nutrition Coordinators, Produce for Better Health Foundation, Produce Marketing Association, United Fresh and the U.S. Department of Agriculture.