It is expected that next week, Representative Sam Farr (D-CA) will introduce the Children’s Fruit and Vegetable Act of 2009. This legislation will dramatically increase children's access to fruits and vegetables at school.

Over the last several weeks, United Fresh has launched a campaign encouraging companies within the produce industry to sign-on to a letter, indicating their company’s support for the legislation.

"In order to get the attention of policy makers from across the country, we want to expand on the diverse list of companies and produce organizations that have already signed on," said United Fresh Vice President of Nutrition and Health Dr. Lorelei DiSogra. "We hope that all concerned members of the industry will take a moment to consider joining the growing list of produce industry leaders already supporting the Children's Fruit and Vegetable Act of 2009."

Given recent developments in research and on Capitol Hill, the effort to increase children's access to fresh fruits and vegetables in schools is gaining momentum. The Institute of Medicine (IOM), the federal government's leading scientific body, stated late last month that "increasing both the amount and the variety of vegetables and fruits that schools offer in meals is one of IOM's top recommendations."

"Add to the IOM report the recent CDC finding that American kids aren't eating enough fruits and vegetables," continued Dr. DiSogra, "and the effort to improve school meals becomes more important than ever."

Those interested may add their company or organization to the list of groups already signed on by clicking here.