Jeb Bush, former Florida governor, son of the 41st president of the United States and brother of the 43rd, will give the keynote address April 20 during United Fresh 2010.

Governor Bush's address, "Leading in a Climate of Change," will explore how to manage through change, with an inspirational view of how to achieve success when surrounded by doubters saying things can't be done.

The governor's address will help launch United Fresh 2010's theme of 'Winning Is Everything,' which showcases the expertise, skills, tools and technologies needed to succeed in each segment of the produce business.

"As governor, Mr. Bush had a track record of success in the face of economic and political uncertainty," said United Fresh President and CEO Tom Stenzel. "Attendees at this year's show will benefit greatly from the governor's message of progress and prosperity as we emerge from our recent economic issues."

A still-rising star in one of the most powerful families in American politics, Bush was an innovative two-term leader of one of the nation's fastest-growing, most diverse and powerful agricultural states, forging progress in education, business development, tourism and agriculture despite being buffeted by pressures in the economy, environmental needs and the state's rapid population growth throughout his tenure.

Today, Bush heads the Foundation for Educational Excellence, working to reinvent public education in the United States for future global competitiveness.