All this week, United Fresh has made its presence felt at the annual Fruit Logistica and FRESHCONEX Expo in Berlin. United Fresh kicked off the festivities Tuesday with an informative tour of German supermarket retailers and followed with a welcome reception at the Berlin Marriott, United's headquarters hotel. Both events were organized and sponsored by United Fresh Global Advisory Council member Klaus Klische, owner of Fresh Factory GmbH in Hamburg.

During the retail tour, United Fresh members and friends toured leading German retailers Metro, Lidl, Rewe and Edeke. The outing explored different produce formats including club, low-cost, traditional and modern, and provided insight into the competitive German marketplace.

"I enjoyed the opportunity to welcome United Fresh members on a tour of the German retail industry," said Klische. "This tour provided an overview of multiple store formats including club store and low-price, as well as the latest upscale markets.  We look forward to our continued support for United Fresh membership outreach and events in Germany in conjunction with the Fruit Logistica exposition."

At the welcome reception later that evening, United Fresh welcomed more than 60 members and friends attending Fruit Logistica. Klische, alongside United Fresh Chairman Jim Lemke and President Tom Stenzel, addressed a packed room before members from around the globe who enjoyed an evening of networking, fine local cuisine and entertainment.

United Fresh will continue activities and events at Fruit Logistica through Friday.