Contact United Fresh
Have a question about United Fresh?
Enter your name, email address and message below to contact us!

  Wholesalers and Distributors United to Make a Difference

Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses.

United Fresh Produce Association is unique among produce organizations in serving each segment of the industry with its own Market Segment Board. From farm to table, every member makes a difference at United. No matter what market segment you're in, United Fresh is your home for advancing the produce industry, and growing your own business!

Wholesaler-Distributor Leadership

As a wholesaler or distributor, you connect our supply chain and are the key to moving high quality fresh fruits and vegetables from source to store. Typically behind-the-scenes and too often under-appreciated, United Fresh raises your profile and the critical job you do in the middle of our industry. Supply chain logistics, data management, maintaining the cold chain and more are your everyday focus, on top of purchasing and sales. It's no wonder you're in a 24/7 job.

The United Fresh Wholesaler-Distributor Board consists of 22 business leaders just like you. They include vendors on terminal markets, local and national produce wholesalers, breadline distributors looking to increase produce sales, brokers, and logistics companies that tie our industry together. From small family businesses to multinational companies, we come together to focus exclusively on the needs and challenges facing the middle of our industry. That laser focus on your profitability helps us develop programs and services crafted specifically for your business. Just look at how you will benefit as a wholesaler or distributor through United's programs:

  • Advocacy for wholesaler-distributor needs through your own board, developing educational programs and policy positions reflecting your views.
  • The unique United Fresh annual convention bringing together both your customers and suppliers. Business suites to meet with customers, food safety and traceability demo centers to learn, the Fresh Marketplace expo for those wanting to showcase new products, and the FreshTech expo to search for new tools, technologies, equipment and services to increase profitability within your own company.
  • Association expertise and consultation in food safety, crisis communications, legal and regulatory affairs.
  • Opportunities to make your voice heard in Washington, DC, whether in person at the Washington Public Policy Conference or studying issues online and then contacting your congressman through our grassroots website portal.
  • Training and education for your entire staff, including managing product recalls, food safety practices, crisis communication, produce quality inspection, sustainability and environmental issues, and more.
  • Access to Ivy-League advanced education at our Produce Executive Development Program at Cornell University.
  • Access to Ivy-League advanced education at our Produce Executive Development Program at Cornell University.
  • Complimentary access to Fresh Facts on Retail, which provides quarterly sales and volume comparisons to help you better understand your market.

These are just a few of the direct benefits fresh-cut processors receive as a United Fresh member. For more information, contact Miriam Wolk, senior director of membership and your wholesaler-distributor board staff liaison.


Wholesaler Distributor Market Segment Newsletters

Our quarterly publication helps keep United’s wholesaler distributor community connected by sharing information about the challenges we all face. It also gives us a chance to share success stories and learn ways to remain competitive in this great but demanding produce industry.

Read the current issue now!

Fall 2013

Archived Market Segment Newsletters
Summer 2013
Spring 2013
Winter 2013

United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433