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  Retail-Foodservice United to Make a Difference

Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses.

United Fresh Produce Association is unique among produce organizations in serving each segment of the industry with its own Market Segment Board. From farm to table, every member makes a difference at United. No matter what market segment you're in, United Fresh is your home for advancing the produce industry, and growing your own business!

Retail-Foodservice Leadership

As a supermarket or restaurant operator, you are the face of the produce industry to our customers. Business challenges, food safety and quality control, menu labeling, product recalls and regulatory issues affect your business success just as much as any other produce sector. At United Fresh, you're seen as more than just a purchase order; you're a vital player in a complex supply and demand chain that rises or falls together.

The United Fresh Retail-Foodservice Board consists of 22 business leaders just like you. They include local, regional, national and international supermarkets, quick-service and family restaurants, and the chefs and produce experts who serve them. Their focus on your profitability helps us develop programs and services crafted specifically for your business. Just look at how you will benefit as a supermarket or restaurant operator through United's programs:

  • A clear voice for retail-foodservice needs through your own board, developing educational programs and policy positions reflecting your views.
  • The unique United Fresh annual convention bringing together both your customers and suppliers. Business suites to meet with customers, food safety and traceability demo centers to learn, the Fresh Marketplace expo for those wanting to showcase new products, and the FreshTech expo to search for new tools, technologies, equipment and services to increase profitability within your own company.
  • Association expertise and consultation in food safety, crisis communications, legal and regulatory affairs.
  • Retail Produce Managers Awards program, recognizing 25 produce managers from across the country each year to model excellence on the frontline of your stores. Not only can your employees aspire to such honor, you can use the program in training and development with your entire team.
  • Produce Excellence in Foodservice Awards program, honoring chefs and corporate leaders increasing produce offerings in all sectors of the restaurant industry.
  • Training and education for your entire staff, including managing product recalls, food safety practices, crisis communication, produce quality inspection, sustainability and environmental issues, and more.
  • Access to Ivy-League advanced education at our Produce Executive Development Program at Cornell University.
  • Complimentary access to Fresh Facts on Retail, which provides quarterly sales and volume comparisons to help you better understand your market.

These are just a few of the direct benefits supermarkets and restaurant operators receive as a United Fresh member. For more information, contact Miriam Wolk, senior director of membership, or your retail-foodservice board staff liaison Victoria Backer.


Retail Foodservice Market Segment Newsletters 

Our quarterly publication helps keep United's retail foodservice community connected by sharing information about the challenges we all face. It also gives us a chance to share success stories and learn ways to remain competitive in this great but demanding produce industry.

Read the current issue now!
Winter 2014

Archived Market Segment Newsletters
Fall 2013
Summer 2013
Spring 2013
Winter 2013

United Fresh Produce Association
1901 Pennsylvania Ave. NW
Suite 1100
Washington, DC 20006
Tel: 202 303 3400
Fax: 202 303 3433