Have you been feeling a disruption in the produce marketing atmosphere? You’re not alone. The industry is seeing monumental change in consumer behavior and retail formats. Marketing professionals like yourself are responding with electrified brands like never before. United Fresh has the tools you need to harness that energy into brand strategy success.
Join us for the second annual BrandStorm™, hosted by the United Fresh Produce Marketing & Merchandising Council, where produce marketers, both green and seasoned, will come together under one cloud. Learn to disrupt your marketing mix with new creative ideas, prepare for marketing success as well as brand hurdles and hear the trends and drivers that are moving the industry into new, uncharted territory at this one-of-a-kind event where you will meet, share, discuss and explore new developments and exciting advancements in produce marketing.
“It’s great to finally have an industry specific marketing event! The more good marketers we have in produce, the better the industry will become.”
Hear What People Are Saying
“BrandStorm™ had the perfect combination of marketing basics, trends and strategy that is appealing for all levels of professionals marketing fresh produce.”
- Kim St George, Mann Packing Co.
“Worthwhile subject, great networking. San Francisco is the BEST place for a branding conference!”
- Kathryn Grandy, Chelan Fresh
“The tour at BrandStorm™ left me fully inspired. Great time for conversation, post presentation, when we were all full of inspiration and solutions, and the companies lined up were fabulous examples of our work, done really really well. Well done United Team, that was bomb!”
- Jessie Gunn, Wholesum Family Farms
“This marketing event is a great value! Participants get great insights in our ever evolving world!”
- Fried De Schouwer, Greenhouse Produce Company
“BrandStorm™ 2015 was a wonderful event, full of networking opportunities and relevant content. Great first year for the conference, looking forward to next year!”
- Audrey Barona, Renaissance Food Group
“Fantastic event in which I gained everything from new ideas, ways to overcome industry hurdles and great networking!”
- Erica Manfre, Watsonville Coast Produce, Inc.
“I thoroughly enjoyed the presentations and the experience of BrandStorm™! It was time well spent and I look forward to attending more United Fresh Conferences in the future!”
- Kelly Miller, Griffin Ranches, Inc.
Monday, November 14, 2016
|Noon – 5:00 p.m.||Registration Open|
|2:00 p.m. – 3:00 p.m.||Opening General Session
Brian Wong, Co-founder and CEO of Kiip
|3:00 p.m. – 3:45 p.m.||Case Study: Introduction|
|3:45 p.m. – 4:00 p.m.||Break|
|4:00 p.m. – 5:00 p.m.||General Session: Word of Mouth Marketing
Ted Wright, CEO of Fizz and WOMM Pioneer
|5:00 p.m. – 6:30 p.m.||Welcome Party|
Tuesday, November 15, 2016
|7:00 a.m. – 5:00 p.m.||Registration Open|
|8:00 a.m. – 9:30 a.m.||Breakfast & General Session: Retail Panel|
|9:45 a.m. – 10:45 a.m.||Concurrent Workshops | Consumer
1. Seasoned: Foodservice Trends Straight off the Menu
2. Green: Influencing the Influencers
|10:45 a.m. – 11:15 a.m.||Business Break & Registration Area Activities|
|11:15 a.m. – 12:15 p.m.||Concurrent Workshops | Communication Strategies
1. Seasoned: Maintaining Brand Integrity through Strategic Communication Strategies
Linda Welter, Chief Executive Officer, The Caliber Group
2. Green: Brand Channels: Managing The Social Media Mix
|12:15 p.m. – 1:00 p.m.||Lunch|
|1:00 p.m. – 1:45 p.m.||Case Study Group|
|1:45 p.m. – 2:15 p.m.||Business Break & Registration Area Activities|
|2:15 p.m. – 3:15 p.m.||Concurrent Workshops | Branding & Packaging
1. Seasoned: Building a Brand Strategy for Success
Leslie Freytag, Founder and Principle, Freytag Group
2. Green: Small Food, Big Ideas: How to Develop a Brand
|3:15 p.m. – 4:00 p.m.||Case Study Wrap Up|
|4:00 p.m. – 4:15 p.m.||Break|
|4:15 p.m. – 5:15 p.m.||Closing General Session: How to Create Brand Names that Stick
Alexandra Watkins, Chief Innovation Officer, Eat My Words
Wednesday, November 16, 2016
|All Day||Post Event Tour (Optional)|
Hotel & Travel
The Hilton San Francisco Financial District is the headquarters hotel for BrandStorm™. The Hilton is offering a discounted group rate of $249 for conference attendees while supplies last, if booked by October 24, 2016. We recommend securing your housing as soon as possible. Reserve your room online or contact the hotel directly at 1-800-424-8292 and mention you are with BrandStorm™.
Hilton San Francisco Financial District
750 Kearny Street
San Francisco, CA 94108
415-765-7838 or 1-800-424-8292
The Hilton San Francisco Financial District puts you in the center of the city, within walking distance to Union Square, Embarcadero, Chinatown and Fisherman’s Wharf. It is located 14 miles from San Francisco International Airport (SFO). Alternatively Oakland International Airport (OAK) is 20 miles away from the Hilton. A variety of ground transportation options are available at the airports.
Airport Shuttle Transportation
Friendly Neighborhood Super Shuttle offers Hilton guests “Share-With” transportation to and from airports at a competitive rate. Individual and Group rates are available. Reserve your shuttle.
For more information about presentations or speakers, contact Victoria Backer. Need a little more support communicating the value of your attendance to your supervisor? Download and personalize this letter to help you justify your BrandStorm attendance this fall.
See Who Attended
2015 PresentationsDownload PowerPoints
Brand-storming – Rain or Shine
Experiences, The 7th Era of Marketing
Speaker: Robert Rose
The Produce Consumer Forecast
Speaker: Sarah Schmansky
The Produce Consumer Forecast
Speaker: Darren Seifer
Marketing by Design: Managing the Creative Process
Speaker: Dave Gaston
Battling Marketing Channels: Maximizing Your Opportunities
Speakers: Mackenzie Michel and Megan Zweig
Building a Brand Narrative
Speaker: Campbell Cooper
Where’s the Pot of [Brand] Gold?
Speaker: Leslie Stein
For more information about presentations or speakers, contact Victoria Backer.
Need a little more support communicating the value of your attendance to your supervisor? Download and personalize this letter to help you justify your BrandStorm attendance this fall.