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BrandStorm

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Have you been feeling a disruption in the produce marketing atmosphere? You’re not alone. The industry is seeing monumental change in consumer behavior and retail formats. Marketing professionals like yourself are responding with electrified brands like never before. United Fresh has the tools you need to harness that energy into brand strategy success.

Join us for the second annual BrandStorm™, hosted by the United Fresh Produce Marketing & Merchandising Council, where produce marketers, both green and seasoned, will come together under one cloud. Learn to disrupt your marketing mix with new creative ideas, prepare for marketing success as well as brand hurdles and hear the trends and drivers that are moving the industry into new, uncharted territory at this one-of-a-kind event where you will meet, share, discuss and explore new developments and exciting advancements in produce marketing.

Register Today

“It’s great to finally have an industry specific marketing event! The more good marketers we have in produce, the better the industry will become.”
- Karen Caplan, President & CEO, Frieda’s, Inc.

Hear What People Are Saying

At United Fresh, we specialize in bringing the right people together. We created BrandStorm to engage produce marketers in collaborative ways where you will be inspired to elevate your business practices and careers – resulting in a roaring impact on the produce industry. BrandStorm is saturated with content-driven presentations, interactive learning and thought-provoking presenters that will electrify you to take action and create the next wave of marketing innovation.

“BrandStorm™ had the perfect combination of marketing basics, trends and strategy that is appealing for all levels of professionals marketing fresh produce.”
- Kim St George, Mann Packing Co.

“Worthwhile subject, great networking. San Francisco is the BEST place for a branding conference!”
- Kathryn Grandy, Chelan Fresh

“The tour at BrandStorm™ left me fully inspired.  Great time for conversation, post presentation, when we were all full of inspiration and solutions, and the companies lined up were fabulous examples of our work, done really really well.  Well done United Team, that was bomb!”
- Jessie Gunn, Wholesum Family Farms

“This marketing event is a great value! Participants get great insights in our ever evolving world!”
- Fried De Schouwer, Greenhouse Produce Company

“BrandStorm™ 2015 was a wonderful event, full of networking opportunities and relevant content. Great first year for the conference, looking forward to next year!”
- Audrey Barona, Renaissance Food Group

“Fantastic event in which I gained everything from new ideas, ways to overcome industry hurdles and great networking!”
- Erica Manfre, Watsonville Coast Produce, Inc.

“I thoroughly enjoyed the presentations and the experience of BrandStorm™! It was time well spent and I look forward to attending more United Fresh Conferences in the future!”
- Kelly Miller, Griffin Ranches, Inc.

2016 Schedule

Download Schedule at a Glance

Monday, November 14, 2016

Noon – 5:00 p.m. Registration Open
2:00 p.m. – 3:00 p.m. Opening General Session                                                       
3:00 p.m. – 3:45 p.m. Case Study: Introduction
3:45 p.m. – 4:00 p.m. Break
4:00 p.m. – 5:00 p.m. General Session: Word of Mouth Marketing 
Ted Wright, CEO of Fizz and WOMM Pioneer
5:00 p.m. – 6:30 p.m. Welcome Party                                                                                          

Tuesday, November 15, 2016

7:00 a.m. – 5:00 p.m. Registration Open
8:00 a.m. – 9:30 a.m. Breakfast & General Session: Retail Panel                                                  
9:45 a.m. – 10:45 a.m. Concurrent Workshops | Consumer
1. Seasoned: Foodservice Trends Straight off the Menu

2. Green: Influencing the Influencers
Lily Diamond, Founder, Kale & Caramel

10:45 a.m. – 11:15 a.m. Business Break & Registration Area Activities
11:15 a.m. – 12:15 p.m. Concurrent Workshops | Communication Strategies
1. Seasoned: Maintaining Brand Integrity through Strategic Communication Strategies
Linda Welter, Chief Executive Officer, The Caliber Group

2. Green: Brand Channels: Managing The Social Media Mix
12:15 p.m. – 1:00 p.m. Lunch
1:00 p.m. – 1:45 p.m. Case Study Group
1:45 p.m. – 2:15 p.m. Business Break & Registration Area Activities
2:15 p.m. – 3:15 p.m. Concurrent Workshops | Branding & Packaging
1. Seasoned: Building a Brand Strategy for Success

2. Green: Small Food, Big Ideas: How to Develop a Brand
Bonnie Powers, Managing Director, Hatch San Francisco

3:15 p.m. – 4:00 p.m. Case Study Wrap Up
4:00 p.m. – 4:15 p.m. Break
4:15 p.m. – 5:15 p.m.               Closing General Session: How to Create Brand Names that Stick
Alexandra Watkins, Chief Innovation Officer, Eat My Words

Wednesday, November 16, 2016

All Day Post Event Tour (Optional)

Hotel & Travel

The Hilton San Francisco Financial District is the headquarters hotel for BrandStorm™. The Hilton is offering a discounted group rate of $249 for conference attendees while supplies last, if booked by October 24, 2016. We recommend securing your housing as soon as possible. Reserve your room online or contact the hotel directly at 1-800-424-8292 and mention you are with BrandStorm™.

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Hilton San Francisco Financial District

750 Kearny Street
San Francisco, CA 94108
415-765-7838 or 1-800-424-8292

 

 

The Hilton San Francisco Financial District puts you in the center of the city, within walking distance to Union Square, Embarcadero, Chinatown and Fisherman’s Wharf. It is located 14 miles from San Francisco International Airport (SFO). Alternatively Oakland International Airport (OAK) is 20 miles away from the Hilton. A variety of ground transportation options are available at the airports.

Airport Shuttle Transportation

Friendly Neighborhood Super Shuttle offers Hilton guests “Share-With” transportation to and from airports at a competitive rate. Individual and Group rates are available. Reserve your shuttle. 

Lightbulb Moments

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2015 PresentationsDownload PowerPoints

Prst-RRose Brand-storming – Rain or Shine
Experiences, The 7th Era of Marketing
Speaker: Robert Rose
Prst-SSchumansky The Produce Consumer Forecast
Speaker: Sarah Schmansky
Prst-DSeifer The Produce Consumer Forecast
Speaker: Darren Seifer
Prst-DGaston Marketing by Design: Managing the Creative Process
Speaker: Dave Gaston
Prst-DMA Battling Marketing Channels: Maximizing Your Opportunities
Speakers: Mackenzie Michel and Megan Zweig
Prst-CCooper Building a Brand Narrative
Speaker: Campbell Cooper
Prst-LStein Where’s the Pot of [Brand] Gold?
Speaker: Leslie Stein

For more information about presentations or speakers, contact Victoria Backer.

Need a little more support communicating the value of your attendance to your supervisor? Download and personalize this letter to help you justify your BrandStorm attendance this fall.

Download the Convince Your Boss Letter

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