United Fresh is led by a strong Board of Directors representing every sector of the produce industry. Members consist of CEOs and senior executives of the world's leading produce companies, owners of small, family produce businesses, executives of companies providing important services and supplies to the industry, and produce executives of retail and foodservice customers. The Board of Directors oversees all administrative and program aspects of the association.
Click here for a roster of the United Fresh Board of Directors.
United Fresh members provide volunteer leadership by serving on councils and their respective committees, each addressing a diverse array of issues affecting the produce industry. United Fresh offers a variety of forums for members to invest in building a stronger produce industry through volunteer service, developing educational programs, and shaping industry policies.
The
Food Safety & Technology Council takes a broader focus on all aspects of food security, food safety, and technology through the total supply chain, working to bring the safest, highest-quality produce most efficiently to end consumers. The Food Safety & Technology Council has been active in providing input into the commodity guidance documents and the FDA's Produce Action Plan and in developing research proposals.
Click here for a council roster.
The
Government Relations Council focuses on setting public policy priorities, debating and fully exploring government-related issues, and recommending specific policies. The GR Council has program responsibility for the Washington Public Policy Conference, grassroots activities, political education and field tours, and general government-related programs, such as immigration reform, the Fruit and Vegetable Snack Program, WIC reform, country of origin labeling, Specialty Crop Bill, Farm Bill provisions, and more.
Click here for a council roster.
United Fresh has four supply chain Market Segment Boards that are empowered to identify, discuss and advance issues of importance within their market sectors. Unlike the councils, which are subject-matter focused, these boards ensure that United Fresh is meeting business needs, addressing critical issues, and implementing programs that deliver member value specific to their segment of the supply chain. The chairman and vice chairman of each board fill an automatic seat on the association's consolidated Board of Directors, ensuring direct representation of each market segment's needs in all Board considerations.
Member Relations Task Force
